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1、我国体育营销的特征分析与营销战略选择研究????????SPORTSCTENCEANDTECIINOI.OGY2010??(??31??)??2??Vol.31,NO.2,2010我国体育营销的特征分析与营销战略选择研究王丽娟1(11??????????????????????????430079)????:冃前我国已进入后奥运时期，如何加快体育营销步伐,积极开发企业a体育营销公司和传媒公司各方面的资源,进行横向整合，形成资源整合优势，是体育产业持续发展的关键b从体育营销的内涵入手，对我国体育营销的现状与特征进行了深入分析，并对我国企业如何选择体育营销战略提
2、供了对策建议b??????:体育营销;特征分析;战略选择ResearchonCharacteristicAnalysisandStrategySelectionforSportsMarketinginOurCountryWANGLijuan(SportsArtandHeaIthSchoolofWuhanlnstituteofPhysicalEducation,Wuhan,Hubei)Abstract:Tohasenteredtheend-Olympicperiodofchina,thekeythathowtoacceleratethepaceofsports
3、marketing,andactivelydevelopenterprise,sportsmarketingfirmsandmediacompaniesinallaspectsoftheresources,toconducthorizontalintegralion,resourceintegralionadvantagetothesus~tainabledevelopmentofthesportsindustry.Inthispaper,startwiththeconnotationofsportsmarket-ing,forsportsmarketing
4、inChinaCurrentSituationandcharacteristicsanalysis,andgivesomeadvicetoChineseenterprisestochoosesportsmarketingstrategyandthecountermeasures.KeyWords:sportsmarketing;characteristics;strategicchoicel?????????????????????????999999999999999999999999999999999999999999999999999999999999
5、999999999999999999999999999999999999999999999999999999999999999999999999???????????????????????????,??????????????????????b??????????????????????C????????????????,????????????????a????????a??????:??,??????????,??????????????????,????????????????????????????????????b??,?????????????
6、?????????????????????,??????????,????????????????????????a????????b??????????,????????????,??????????????????????????6??????,????????????????,????B??????????????????????????b????,????????????????????,????b????????????????????,????????????,????????????????????,??????????999999999999
7、9999999999999999999999999999999999999999999999999999999?????????????????????????????????????????????,??????????n??????b????,????????b????????????????????????????????????????????????????????????b??????,??????????????,??????????????????????????????????,??????????999999999999999999999
8、99999999999999999999999999
