合肥新恒生8226;北城印象营销策划方案.doc

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1、新恒生·北城印象营销策划方案目录第一部分潜力新站区悠悠我的家一、区域市场总体分析··································································4二、区域竞争对手分析··································································5三、项目分析················································································11第二部分新生活

2、的高度主义一、项目名称················································································15二、项目总体定位········································································17三、目标客户定位········································································17四、产品形象定位··············

3、··························································18五、延伸——产品品牌与开发商形象··········································18第三部分为我们的生活喝彩一、项目规划建议········································································21二、商业部分建议·························································

4、···············23第四部分常胜销售秘诀一、销售目标···············································································26二、销售策略···············································································26三、销售方式········································································

5、·······29四、销售步骤···············································································30五、销售进度···············································································31第五部分关注新恒生分享新生活一、推广主题············································································

6、···33二、推广重点···············································································33三、推广目标···············································································34四、推广费用···············································································34五、项目销售周期·····

7、··································································34六、具体推广计划·······································································34第六部分附件部分第一部分潜力新站区悠悠我的家一、区域市场总体分析合肥新站综合开发试验区是安徽省政府于1995年4月批准设立的省级开发区，规划面积16.1平方公里，集中开发12平方公里，享受市级经济管理权限。试验区前身为合肥市新火车站建设区，于1992年11月伴

8、随着国家重点工程合肥铁路枢纽新客站的开工建设而诞生，1996年2月国家建设部批准将合肥新站综合