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1、AloftHotels雅乐轩酒店StyleataSteal偷享时尚生活Sep201150AloftHotels…全球50雅乐轩酒店…FastestLaunchingBrand极速发展的品牌PortlandAirport,ORBirmingham,ALPhiladelphiaAirport,PARogers,ARChlCharlestonAirportSCt,SCPhoenixAirport,AZNashville,TNTempe,AZAustin,TXRanchoCucamonga,CADallas,TXB
2、roomfield,COFiFrisco,TXTXDenverAirport,COHouston,TXJacksonville,FlIrving,TXJacksonvilleAirport,FLPlano,TXTallahassee,FLSAtiASanAntonioAiitTrport,TXXBolingbrook,ILChesapeake,VAChicagoO’Hare,ILDullesAirport,VALeawood,KSRichmond,VALexington,MAWinchester,VABal
3、timore(BWI),MDGreenBay,WIHanover,MDMilwaukee,WINationalHarbor,MDBrussels,BelgiumMinneapolis,MNMontrealAirportCanadaMontrealAirport,CanadaChapelHill,NCBeijingHaidain,ChinaCharlotte,NCNanhaiFoshan,ChinaCharlotte-Ballantyne,NCBangalore,IndiaMountLaurelNJMount
4、Laurel,NJChennaiIndiaChennai,IndiaNewYork,NYAbuDhabi,UAETulsa,OKBangkok,ThailandNewYork,NewYork,USApage2Zhengzhou,ChinaHaiyang,ChinaAloftNanhaiFoshanAloftDallasDowntownAloftBrusselsSchuman佛山南海雅乐轩酒店美国德克萨斯州达拉斯雅乐轩酒店比利时布鲁塞尔雅乐轩酒店AloftHotels:Anytown,Anywhere雅乐轩酒
5、店:任何城市,任何地方Fastestbrandlaunchever…发展迅速的品牌…17i200840i200946i201017in2008,40in2009,46in2010….57bth57bytheendf2011dof2011.2008年17间,2009年40间,2010年46间….2011年底57间.page3Howitallbegan….雅乐轩从这里开始….page4UnderstandinggyToday’sTraveler了解现今世代的旅客page5AloftTarget:雅乐轩的目标客户
6、群:Self-expressersseektunedin,turnedonexperiences善于表达自我，崇尚不一样的体验Leaders领导者Tech-savvy追求高科技Fashion具有潮流触觉Coolfactor酷Non-traditionalmarketing倾向非传统的推广方式Earlyadaptors敢于作出新尝试Creativejobs拥有具创意性的工作Single,50/50male/female单身,50/50男/女Collegeeducated大学毕业或以上GenYY世代page6A
7、loftHotels:StyleataSteal雅乐轩酒店:偷享时尚生活AvisionofWHotels与W酒店一脉相承Affordablealternativeforthemoderncrowd为大都市的旅客提供价格实惠的住宿选择Innovativedesign,programs&services富创意的设计，活动和服务UrbanlookbrightsocialsceneUrbanlook,brightsocialscene呈现大都市的面貌SMHappeningvibeofwxyzbarwxyzSM吧汇聚
8、人流Totallydifferenttravelexperience全新的旅游体验Strongestlaunchofanewbrand强势打造之最新品牌PrivilegedandConfidentialpage7AloftHotels:雅乐轩酒店:Anewadventureawaits一个全新的体验正等着您Aloftofferssomethingboldandnewtotheculture-conscioustr
