埃森哲-2019年第13个年度假日购物调查（英文）-2019.11.pdf

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1、2019ANNUALHOLIDAYLOCALSHOPPINGSURVEY1DEMOGRAPHICSColemanParkesResearch,onbehalfofAccenture,conductedanRespondentseachhadpurchasedanitemforpersonaluseonlineonlinesurveyof500consumersineachofthefollowing17cities:orinastorewithintheprevioussixmonths.Theyrepresented:50%Female49%Male1%Non-binary20%Gene

2、rationZaged18-2020%YoungerMillennialsaged21-2720%OlderMillennialsaged28-3720%GenerationXaged38-5420%BabyBoomersaged55+ThesurveywasconductedinAugustandSeptember2019.LosAngelesAustinAtlantaThenationalaverageisbasedonaseparatesurveyofSanFranciscoDallasCharlotte1,500U.S.consumers,alsoconductedbyColema

3、nParkesSeattleHoustonWashingtonD.C.forAccenturewithrespondentssplitevenlybetweengendersandbyagegroups.BostonChicagoMinneapolisNewYorkCityColumbusSt.LouisPhiladelphiaDetroit21Shoppers’2019budgetsEXECUTIVE2ConsumersstilllovestoresSUMMARYSustainabilityfactoring3intoshoppers’decisions2019AnnualHoliday

4、ShoppingSurveyFromAccentureNotyourgrandparents’4apparelshoppingPhysicalandonlinesecurity5concernsontherise3SHOPPERS’2019BUDGETS14$637NationalAverage$634HOWChicagoMUCHWILL$654$673DetroitSHOPPERSSeattle$669$695ColumbusBostonSPEND?$670Minneapolis$781NewYorkQ:Howmuchmoneydoyou$751$673plantospendonholi

5、daySanFrancisco$649Philadelphiapurchasesthisyear?St.Louis$706$701LosAngeles$667WashingtonD.C.Dallas$623$677CharlotteQ:DoyouplantospendAustinmore/same/lesson$652holidaypurchasesinthis$681Atlantayearvs.lastyear?Houston20192018Morethanlastyear28%36%Asmuchaslastyear57%53%MajorityofU.S.shopperswillspen

6、dasmuchormorethisyear,Lessthanlastyear15%11%butwithasignofcaution.5CONSUMERSSTILLLOVESTORESMostshoppersplantoshopin-store2andonlinethisholidayseason.6Q:HOWDOYOUANTICIPATEYOUWILLDOYOURHOLIDAYSHOPPING?%ofshopperswhoplantoshop%ofshopperswhoplantoshopIN-STOREVS.ONLINE1009080808079807980757577777877767

7、776727273727474757472727070707071707168687065656050403020100SeattleAustinDallasAtlantaBostonDetroitHoustonChicagoSt.LouisCharlotteNewYorkColumbusLosAngelesPhiladelphiaMinneapolisSanFranciscoNationalAverageWashing