湖南省茶陵县高中英语Unit1AdvertisiReading课件牛津译林版.pptx

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1、Unit1Unit1AdvertisingReadingAdvertisements1.Doyoulikeadvertisements?2.Doyouthinktherearetoomanyofthemandthattheyareeverywhere?3.Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?Warmingup4.Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertis

2、ed?5.Canyougivesomeexamplesofthesetypesofadvertisements?Someadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.tosellproducttosellservicetomakepeoplethinkaboutpeoplewhoneedhelpReadthearticlequicklyandanswer.

3、1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.Advertisements2.WhatdoesPSAstandfor?Publicserviceadvertisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealway

4、smeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.TFFReadthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.DetailedreadingPSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives

5、.AnadwarningpeopleagainstsmokingisanexampleofPSA.TFTWhereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Readthearticleoncemoreandfindanswerstothefollowingquestions.2.Whatisthemajordistinctionbetweencommercialadvert

6、isementsandPSAs?commercialadvertisementsareoneswhichsomeonehaspaidfortoadvertiseproductsorservice,whilepublicserviceadvertisementsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementsclevera

7、ccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadvicein

8、PSAs,wecanoftenlearnalot.Fillineachblankwithnomorethanonewordaccordingtothetext.Pa