湖南省茶陵县高中英语unit1advertisireading教案牛津译林版

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1、Unit1AdvertisingReading:AdvertisementTeachingAims:lTolearnmoreaboutadvertisementslTolearnhowtoreadaexpositorywritinglToreadthepassageAdvertisementsandcompleterelatedanswerslToimprovetheirreadingcomprehensionskillbyfullyparticipatinginallactivitiesTeachingKeyPoints&TeachingDiff

2、iculties:uHowtoimprovetheirreadingabilitythroughteachingactivitiesuHowtoletthemgainsomeinsightintoadvertisementsandhelpthemdealwithadvertisementsintheirdailylifeuTheusagesofsomekeywordsTeachingProcedure:StepOne:Leading-inT:(Greetthestudentsasusual)Inthelastlessonwediscussedfou

3、radvertisementsandtalkedabouttheireffectsonus.TodaywewillgoontolearnmoreaboutadsbyreadingapassagecalledAdvertisements.Pleaselookatthetitleandtellme:ØWhatmightbetalkedaboutinthearticle?Ss:…(Anypossibleanswersareacceptable)(Thisstepistohelpthempredictthecontentsofthepassagewhich

4、isofgreathelptoimprovingtheirreadingcomprehensionability)StepTwo:ReadingComprehensionT:VeryGood!Nowlet’sreadthearticletocheckwhetheryourpredictioniscorrectornot.Firstofall,pleaseopenyourbooktopage2.GothroughthequestionsinpartAfirstandthenreadthetextsilentlytofindtheanswerstoth

5、ethreequestions:-4-1)Whatdoadstrytopersuadepeopletodo?2)WhatdoesPSAstandfor?3)WhatdoPSAsaimtodo?(Remindstudentstouseskimmingandscanningskillstofocusonandidentifytheinformationneededtoanswerthesequestions.Letthempayattentiontothethreesubtitlesinthepassagewhichcanhelpthemfindthe

6、informationtheywant.)Ss:…(Encouragethemtogivetheiranswersintheirownwords.)SuggestedAnswers:1)Tobuyaproductserviceorservice,ortobelieveinanidea.2)Publicserviceadvertisements3)Theyaimtoteachusandhelpusleadbetterlives.T:Wonderful!Sincewereadthearticleonce,Ithinkyoucanageneralidea

7、ofthepassage.Butifyouwanttogetabetterunderstandingofthearticle,youshouldreadanarticleseveraltimes.SopleaselookatPartC1onpage4.Dothetrueandfalseexercise.PartC1:lMostpeoplearenotawareofhowmanyadsarearoundthem.lAdvertisementsarealwaysmeanttopromoteaproductorservice.lPSAsareonlyfo

8、undinnewspapersandonTV.lPSAsandcommercialadsusesomeofthesamem