英文课件 国际市场营销 chapter 06

英文课件 国际市场营销 chapter 06

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时间:2017-11-16

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1、ThePoliticalEnvironment:ACriticalConcernChapter6ChapterLearningObjectives1.Whatdoesthesovereigntyofnationsmeanandhowcanitaffectthestabilityofgovernmentpolicies,politicalpartiesandnationalism.2.Thepoliticalrisksofglobalbusinessandthefactorsthataffectstab

2、ility3.Theimportanceofthepoliticalsystemtointernationalmarketinganditseffectonforeigninvestments4.AssessingandreducingtheeffectofpoliticalvulnerabilityIntroductionThepoliticalenvironmentofcountriesisacriticalconcernfortheinternationalmarketerInternation

3、allawrecognizesthesovereignrightofanationtoallowordenyforeignfirmstoconductSovereigntyreferstoboththepowersexercisedbyastateinrelationtoothercountriesandthesupremepowersexercisedoveritsownmembersAsovereignstateisindependentandfreefromallexternalcontrol;

4、enjoysfulllegalequalitywithotherstates;andgovernsitsownterritoryStabilityofGovernmentPoliciesQ:Radicalshiftsingovernmentphilosophycanoccurwhen:AnopposingpoliticalpartyascendstopowerPressurefromnationalistandself-interestgroupsWeakenedeconomicconditions.

5、BiasagainstforeigninvestmentorconflictsbetweengovernmentsStabilityofGovernmentPoliciesThestabilityorinstabilityofprevailinggovernmentpoliciesisamajorconcernofforeignbusinessesAchangeingovernment,whetherbyelectionorcoup,doesnotalwaysmeanachangeinthelevel

6、ofpoliticalriskTheidealpoliticalclimateforamultinationalfirmtoconductbusinessisastable,friendlygovernmentBeknowledgeableaboutthephilosophiesofallmajorpoliticalpartiesandtheirattitudestowardstradeConversely,radicalchangesinpoliciestowardforeignbusinessca

7、noccurinthemoststablegovernmentsaswellNationalismNationalismreferstofeelingsofnationalprideandunityFeelingsofnationalismaremanifestedby:Callto“buyourcountry’sproductsonly,”e.g.,“BuyAmerican”Restrictionsonimports,restrictivetariffs,andotherbarrierstotrad

8、ePoliticalRisksofGlobalBusinessRisksofglobalbusinessinclude:Confiscation,Expropriation,andDomesticationEconomicRisks,andPriceControlsConfiscation,Expropriation,andDomesticationConfiscation,themostseverepoliticalrisk,istheseizingo

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