资源描述：
《英文课件 国际市场营销 chapter 05.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Culture,ManagementStyle,andBusinessSystemsChapter5ChapterLearningObjectives1.Thenecessityforadaptingtoculturaldifferences2.Howandwhymanagementstylesvaryaroundtheworld3.Theextentandimplicationsofgenderbiasinothercountries4.Theimportanceofculturaldifferencesinbusinessethics5.Thedifferencesbetweenrela
2、tionship-orientedandinformation-orientedculturesIntroductionRecognizebusinessculture,managementvalues,andbusinessmethodsandbehaviorsasimportantforsuccessininternationalmarketThus,managementstylehastobeadaptedininternationalmarketingImportanceofdevelopingfriendship,humanrelations,andattainingalevelo
3、ftrustbeforebeginningbusinessnegotiationsKnowledgeofforeignbusinesspracticesandsuccessfulbusinessrelationsNeedtorecognizethatpatternsofthinking,localbusinesstempo,religiouspractices,politicalstructure,andfamilyloyalty,aredifferentandimpactbusinesstransactionsRequiredAdaptationAdaptationisakeyconcep
4、tininternationalmarketingTosuccessfullydealwithindividuals,firms,orauthoritiesinforeigncountries,managersshouldexhibit:opentolerance,flexibility,humility,justice/fairness,abilitytoadjusttovaryingtempos,curiosity/interest,knowledgeofthecountry,likingforothers,abilitytocommandrespect,andabilitytointe
5、grateoneselfintotheenvironmentCulturalImperatives,ElectivesandExclusivesCulturalimperativesarethebusinesscustomsandexpectationsthatmustbemet,conformed,recognizedandaccommodatedifrelationshipsaretobesuccessfulCulturalelectivesrelatetoareasofbehaviorortocustomsthatculturalaliensmaywishtoconformtoorpa
6、rticipateinbutthatarenotrequiredCulturalexclusivesarethosecustomsorbehaviorpatternsreservedexclusivelyforthelocalsandfromwhichtheforeignerisbarredandmustnotparticipateTheImpactofAmericanCultureWaysinwhichU.S.culturehasinfluencedmanagementstyleinclude,butarenotlimitedto,thefollowing:“Masterofdestiny
7、”viewpointIndependententerpriseastheinstrumentofsocialactionPersonnelselectionandrewardbasedonmeritDecisionsbasedonobjectiveanalysisWidesharingindecisionmakingNever-endingquestforimprovementCompetitionyield
