华信惠悦(员工沟通和激励).ppt

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1、TheBusinessCaseforEmployeeCommunication&Engagement-KevinEmpeyWATSONWYATT-IanMooreA&LGoodbodyTocoverthiseveningBriefupdateanddiscussionontheInformationandConsultationDirectivePresentsomerecentresearchonthelinkbetweeneffectivecommunicationsandbusinessperformanceLookatapossibleframeworkforassessi

2、nganddevelopingyourcommunicationsstrategyDiscussthebusinesscaseforemployeeengagementasacriticalpartofthecommunicationsmixAfewkeyquestions…..Towhatextentdoyouremployeesunderstandthecompany’sobjectivesandtheirownroleinhelpingtoachievethem?Howmuchdotheyunderstandaboutthenecessityforchangeandwhatt

3、hechangesarelikelytomeantothem?DoestheorganisationreallyknowwhatmessagesareactuallygettingthroughandwhatemployeesreallycareaboutHowalignedareyourkeymessageswitheverydaypeopleprocessesTypicalobjectivesofeffectivecommunicationsHelpingemployeesunderstandthebusinessProvidingemployeeswithfinanciali

4、nformationandobjectivesinordertoengagetheminthebusinessExhibitingstrongleadershipbymanagementduringorganisationalchangeAligningemployees’actionswithcustomerneedsEducatingemployeesaboutorganisationalcultureandvaluesExplainingandpromotingnewprogrammesandpoliciesIntegratingnewemployeesintotheorga

5、nisationProvidingemployeeswithinformationonthevalueandrationaleoftheirtotalrewardsprogrammeThemessagesmaybeclearbuttherearealotofthingsthatcangetinthewayRewardStrategyGrapevinePerformanceManagementCultureLineManagementBehaviourXY,Z..?E-mail!!RewardStrategyGrapevinePerformanceManagementCultureL

6、ineManagementXX!Ideally….InvolveEngageClarifyInformUnderstanding“inourminds”Acceptance“inourhearts”CommunicateWhat,Why,Who,How…ThecommunicationspectrumCommitment“inourwork”Awareness“inoureyes”IndividualbehaviorFace-to-facecommunicationsPolicydecisions/rulesPersonnelchoicesBusinessstrategiesBu

7、lletinboardsMemosNewslettersIntranet/InternetBrochuresE-mail/VideosTheInformationandConsultationDirectiveInformationandConsultationDirectiveOurExperienceTransferofbusinessesCollectiveredundanciesEuropeanworkscouncils(EWC)InformationandC