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时间:2020-04-09
《客户满意度研究中的PLS方法(英文).pdf》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、State-of-artonPLSPathModelingthroughtheavailablesoftwarePreparedbyYvesMarieChatelin,IdEFranceVincenzoEspositoVinzi,DMSItalyMichelTenenhaus,HECFranceJune2002State-of-artonPLSPathModelingTableofContentsI.TheECSImodel3II.ThePLSPathmodel51.Relationbetweenthemanifestvariablesandthelatentvariables(ou
2、termodel)52.Normalizationofthelatentvariables63.Relationbetweenthelatentvariables(innermodel)6III.PartialLeastSquares(PLS)EstimationoftheECSImodel71.Manifestvariablesstandardization72.Latentvariablesestimation82.1.ExternalestimationYjofthestandardizedlatentvariable(j–mj)82.2.Internalestimation
3、Zjofthestandardizedlatentvariable(j–mj)82.3.Estimationoftheweightswjh’s92.4.Estimationofstructuralequations10IV.ModelValidation101.BlindfoldingapproachinLVPLS102.ResamplinginPLS-Graph12V.MissingDataTreatment14VI.UseofLVPLS1.8andPLS-Graph3.015ThecaseoftheECSImodel(withmissingdata)foramobilephon
4、eprovider1.Optionsselection152.TheECSImodelforaMobilePhoneProvider153.TheresultsofResamplingProceduresonCustomerSatisfaction174.TheresultsofResamplingProceduresonPathCoefficientsofthemodel19REFERENCES19ANNEX121TheprogramcodefortheLohmöllerLVPLS1.8program(whensomedataaremissing)ANNEX222Theresult
5、softheLohmöllerLVPLS1.8program(ECSImodelwithmissingdata)TheresultswithBlindfoldingonCustomerSatisfaction23(RedundancyandCommunalitycriterion,30groups)ModelValidation25ANNEX326ResamplinginPLS-Graph(ECSIModel:LatentVariableCustomerSatisfaction)ANNEX429Glossary2State-of-artonPLSPathModelingState-o
6、f-artonPLSPathModelingthroughtheavailablesoftwareYves-MarieChatelin,VincenzoEspositoVinzi&MichelTenenhausAbstractThepurposeofthispaperistopresentPLSPathModeling,todescribethevariousoptionsofLVPLS1.8andPLS-Graph3.0forcarryingoutapathmodel,andtocommenttheoutputofbothsoftware.PLS-Graph3.0isactuall
7、ybasedonLVPLS1.8.Asanaddedvalue,PLS-Graphhasaveryfriendlygraphicalinterfacefordrawingthemodelandaresamplingmodule(jackknifeandbootstrap).ThepresentationisillustratedbydatawhichhavebeenusedtoconstructtheEuropeanConsumerSatisfaction
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