ott的能量（英文）

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1、THEPOWEROFOTT:AUDIENCES&ENGAGEMENTFromthethoughtleadersthatbringyoutheVideoMonetizationReport(VMR)eachquarter,comesanewtrackoftransformationalresearch.IntroducingFreeWheelSignatureInsights,anewplatformforexploringthemostwidely-debated,needle-movingissuesdrivingthepremi

2、umvideoeconomy.Theinauguralinstallmentofthissemi-annualstudytakesacloserlookatthegrowingprominenceofOver-the-Top(OTT)devicesandwhatmakesthemsopromisingyetchallengingfortheindustrytomonetize.WeinvestigatetheuniquebenefitsofOTTandwhattobelieveorquestionabouttherhetoricsu

3、rroundingthistransformationalplatform.#OTTInsightsVOLUME012FREEWHEELSIGNATUREINSIGHTS/VOL.01/#OTTInsightsTHEPOWEROFOTT:AUDIENCES&ENGAGEMENTEXECUTIVESUMMARYPAGE4SECTION01THEACCELERATIONOFOTTPAGE7SECTION02OTT’SUNIQUEVALUEPAGE11DESIRABLEENGAGEDBRANDAUDIENCESVIEWERSLIFTSEC

4、TION03OTT:FROMOBSTACLESTOOPPORTUNITYPAGE19CHALLENGE1CHALLENGE2CHALLENGE3VIEWABILITY&INCREMENTALMEASUREMENTFRAUDREACHTHEBOTTOMLINEPAGE28#OTTInsights/VOL.01/FREEWHEELSIGNATUREINSIGHTS3EXECUTIVESUMMARYTHENEXTBIGTHINGINADVERTISINGISHERE...InQ12017,over-the-top(OTT)devicess

5、urpasseddesktopastheleadingdigitalplatformforpremiumvideoadviewsintheU.S.1Whatwasonceanemergingtechnologyisnowadominantdestinationforpremiumvideoviewing,transformingthewaycontentisdistributedandmonetized.OTTviewingcombinesthepowerofdigitaladvertisingwiththeengaging,lea

6、n-backuserexperienceoftraditionaltelevision,creatingoneofthemostcompellingenvironmentsforviewerstoengagewithbothcontentandmarketingpartners’messaging.Inparticular,thesebig-screendevicesdeliver:•DESIRABLEAUDIENCES:OTTallowsmarketerstoreachviewerswhoarehardertofindontrad

7、itionalTV,includingaffluentmillennialsandcordcutters.ThemedianOTTvieweris23yearsyoungerthanTVviewers,andtheirmedianhouseholdincomeisnearly$10,000higherperyearthantraditionalTVhouseholds.•ENGAGEDVIEWERS:Overone-thirdofOTTvisitsareoveranhourlongandviewerscomplete98%ofall

8、premiumvideoads.•BRANDLIFT:OTTcampaignsproduceagreaterliftinbrandawarenessandfavorabilitythandesktopandmobileaccordin