企业文化案例分析大赛非凡腾云队长隆.pdf

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1、长隆集团关于长隆旅游度假区企业文化案例分析报告“提供欢乐就是长隆的利益目标和社会责任的完美契合点”。——苏志刚-1-关于长隆集团的企业文化案例分析报告“提供欢乐就是长隆的利益目标和社会责任的完美契合点”。——苏志刚一、长隆集团简介··················································（1）二、长隆集团的发展历程发展历程···············································（1）集团最近计划···········································（1）集团名下企业·

2、··········································（3）所获荣誉··············································（13）大事记················································（14）三、长隆集团的文化长隆集团经营理念（企业战略）·································(16)长隆集团企业文化···········································(17)长隆集团领导人苏志刚·············

3、··························(18)四、长隆集团适应变奏主流下的创新集团分公司的创新···········································(20)长隆集团活动形式的创新·····································(22)长隆优惠形式的创新·········································(23)长隆集团提高知名度的方式创新·······························(24)长隆集团所处的环境及其战略和公共关系的处理长隆集团所处的宏观和微观环境分

4、析A,宏观环境分析：········································(25)1政治法律环境：2.经济环境：3.社会文化环境：4.技术环境：13.社会文化环境：4.技术环境：B,微观环境分析—swot分析·······························(27)长隆集团的企业战略·········································(31)宣传与公共关系的处理·······································(31)长隆集团可以做的宣传措施加强与旅游各个行业伙伴的合作3开设主题乐园

5、开放日六、长隆集团发展的困境、影响因素t)业绩··························································(33)u)企业目标变化··················································(34)Pest法分析企业战略与影响因素Swot分析长隆优劣及发展前景x)失败案例分析··················································(41)客观原因分析主观原因分析y)成功案例分析································

6、··················(41)七、分析长隆变奏的必然性及解决困境的方法z)背景·························································（43）aa)困境与机会—精神与品质—变奏与创新—成功与收获，四界共与，论述一个美丽的童话如何变成现实·······································（44）bb)世界第一的鳄鱼公园的建立cc)东南亚最大的野生动物世界dd)世界第一的夜间动物园与马戏团ee)美丽的横琴海洋世界八：对长隆集团未来发展的意见建议····················

7、··············（47）附加：参考文献和问卷内容·········································（49）11一、企业介绍（一）企业简介广东长隆集团创立于1989年，集主题公园、豪华酒店、商务会展、高档餐饮、娱乐休闲等营运于一体，是中国旅游行业的龙头集团企业。长隆集团坚持“高举高打，以世界眼光谋求企业自身发展”的经营战略，创造了无数世界第一和行业奇迹。目前，长隆集团旗下共拥有广州长隆旅游度假区与珠海长隆国际海洋度假区两大世界顶尖综合旅游度假区，依托