伊利小型超市渠道报告_final

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1、PageTitle8.80Contentstart6.08小型超市渠道小型超市渠道概况乳制品小型超市渠道表现小型超市渠道购物者小型超市渠道趋势Lowercontentlimit7.03Bottommargin7.86©KantarRetail2016小型超市渠道概况PageTitle8.80渠道定义及特征Contentstart6.08便捷<5,000SKUs商品针对性强临时补货（非定期大宗采购）食品杂货为主提供众多增值服务面积产品选址定位200-1,000m2多临近居民区<3个收银台Lowercontentlimit7.03Bottom

2、margin7.86资料来源:KantarRetailResearchandAnalysi©KantarRetail2016小型超市渠道概况PageTitle8.80渠道销售额和门店数量演变及预测Contentstart6.08渠道门店数渠道销售额（十亿人民币）27,83273.616E-20ECAGR:16E-20ECAGR:10.3%25,79013.6%66.323,34858.211-15CAGR:20,89812.6%18,81611-15CAGR:50.617,27410.2%44.214,20438.413,48533.612,00

3、631.610,75928.326.0201120122013201420152016E2017E2018E2019E2020E201120122013201420152016E2017E2018E2019E2020ELowercontentlimit7.03Bottommargin7.86资料来源:零售商公开数据，以及KantarRetailResearchandAnalysis（SSSQ预测分析）©KantarRetail2016小型超市渠道概况PageTitle8.80小型超市渠道地理分布Contentstart6.08北京黑龙江天津吉林新

4、疆辽宁山东北京甘肃内蒙古天津河北山西宁夏四川山东青海江苏陕西河南江苏西藏安徽湖北上海四川重庆浙江湖北湖南江西贵州福建上海台湾<100云南广西广东100-500香港500-1500澳门1500-2500广东>2500海南Lowercontentlimit7.03Bottommargin7.86资料来源:KantarRetailResearchandAnalysis©KantarRetail2016小型超市渠道概况PageTitle8.80前10零售商排名及市场份额的变劢Contentstart6.0811-1516E-20E正大优鲜和家乐福Easy

5、的成长挤CAGRCAGR占前十零售商的市场份额津巟-15.1%3.5%96.6%91.2%5.3%4.7%3.7%3.4%3.2%8.5%6.9%4.0%3.7%3.8%3.6%3.1%2.9%2.8%京客隆2.1%5.9%3.5%3.4%4.2%4.1%6.1%6.1%5.8%5.4%5.3%3.3%3.3%5.2%5.1%5.1%6.7%7.1%5.5%6.2%6.1%6.1%6.3%统一银座-0.8%6.8%4.3%6.6%6.8%6.9%3.2%5.0%4.5%6.5%6.2%5.7%5.4%5.5%5.6%5.0%4.7%物美23.2%

6、12.3%7.6%7.8%8.5%9.2%8.6%7.9%7.6%7.3%7.1%6.8%11.9%11.2%10.6%9.7%9.0%8.4%7.9%7.5%农巟商8.9%1.2%12.6%11.8%11.2%11.8%12.4%12.8%13.3%11.0%11.1%文峰7.6%4.7%12.7%12.4%13.3%15.0%15.1%15.0%14.8%14.6%华润苏果-0.1%1.9%16.7%15.3%15.5%16.0%14.3%华润万家-0.1%13.3%27.1%26.7%26.5%26.3%26.3%20.0%21.2%22.

7、2%23.3%25.1%中百超市6.2%7.8%红旗连锁10.6%7.7%201120122013201420152016E2017E2018E2019E2020ELowercontentlimit7.03Bottommargin7.86资料来源:零售商公开数据，以及KantarRetailResearchandAnalysis（SSSQ预测分析）©KantarRetail2016小型超市渠道概况PageTitle8.80零售商按表现细分Contentstart6.082011-2015年CAGR30.0%平均市场份额占比9.7%体量小增长快体量

8、大增长快25.0%20.0%15.0%10.0%5.0%平均CAGR4.2%2015年市场份额0.0%0.0%5.0%10.0%15.0