国际商务英语Chapter9WritingLayout.ppt

《国际商务英语Chapter9WritingLayout.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter9WritingLayoutWhatistheimportanceofawell-designedbusinessletter?Whatisthelayoutoftheenvelope?Whatisthelayoutoftheletter?Whataretheessentialelementsofabusinessletter?Whataretheoptionalpartsofabusinessletter?Whatistheimportanceofawell-designedbusinessletter?Attracti

2、velydesignedandpresentedmessagegiveanimpressionofcompetenceandcare,andtheybuildcredibilityforthewriterandrespectforthereader.Whatisthelayoutoftheenvelope?Twomainpartsonanenvelope:returnaddressanddeliveryaddress.Thereturnaddressisontheupperleftcorner,whilethedeliveryaddre

3、ssisinthemiddle.Whatisthelayoutoftheletter?TheindentedstyleThefull-blockstyleThemodifiedstyle(orsemi-blockstyle).Whataretheessentialelementsofabusinessletter?1.Theletter-headorheading2.Thereferenceanddate3.Theinsidenameandaddress4.Thesalutation5.Thebodyoftheletter6.Thec

4、omplimentaryclose7.ThesignatureWhataretheoptionalpartsofabusinessletter?TheattentionlineThesubjectlineThereferencenotationTheenclosureThecarboncopynotationThepostscript1.Theletter-headorheadingTheletterheadistheheadingatthetopofaletter.Itincludeswriter’sname,address,tele

5、phonenumber,faxnumberofacompany,thecompanylogo,website,e-mailaddress,etc.back2.ThereferenceanddateWhenonefirmwritestoanothereachwillgiveareference,andthesearemarked“Ourref:”and“Yourref:”toavoidconfusion.Theformatofthedatelineshouldfollowthedifferentcustomsofdifferentcoun

6、tries.ThecommononesareM/D/Y(typicalAmerican),D/M/Y(typicalBritish).DonotconfusewithourChineseformatY/M/D.back3.TheinsidenameandaddressTheinsideaddressistherecipient’saddress,identicaltothedeliveryaddressontheenvelope.Thepreferredpositionofitistheupperleft-handsideofthesh

7、eet,threeormoreline-spacingbelowthelineofthedate,dependingonthelengthoftheletter.back4.Thesalutationtwolinesbelowtheinsideaddressagreetingtothereader.Theparticularformuseddependsonthewriter’srelationshipwithhisrecipientandtheformalityleveloftheletter.eg.DearSirorDearMada

8、meDearSirsorgentlemenorMesdamesToWhomItMayConcernDear(firstname)back5.ThebodyoftheletterThisisthepartth