从电子商务到电子企业的飞跃.pdf

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1、TheLeapFromElectronicCommercetoElectronicBusinessEdwardJ.Cherian,Ph.D.ProfessorofInformationSystemsGeorgeWashingtonUniversityWashington,DCPresentedattheABASInternationalConferenceBrussels,BelgiumJuly23,2001AbstractManypeoplebelievethatelectroniccommerceandelectronicbusinessarethesame.E

2、lectroniccommerceisapartofelectronicbusiness;itisthepartthathastodowithbuyingandsellinggoodsandservicesbyusingadatacommunicationsnetworkinsteadofapaperortelephone(voice)system.FirstgenerationeffortstoconductelectroniccommerceproceededtheInternet.Inthesecondgenerationmostbusinessesprogr

3、essedinelectroniccommercetowheretheycouldconductsalestransactionselectronically.Electroniccommerce-procurement-isamajorimprovementinbusinessmanagement,butweneedtomarrythisfunctionwithothercapabilitiestoconvertanorganizationtoanelectronicbusiness.Wearenowinthethirdgenerationofelectronic

4、commerce:theintegrationofinformationtechnologyinfrastructuretocreateanelectronicbusiness.Buttheleaptoelectronicbusinessasanorganizationalstrategyisnoteasy.Electronicbusinessisnotjustthebuyingandsellingofproductsandserviceselectronically–itincludesconnectionsoftheseelectronicprocessesto

5、otherpartsoftheorganizationthatrelateinternallytofinance,fulfillment,staffing,marketing,customerservice,etc.,andexternallytocustomersandthesupplychain.Whenanorganizationrecognizesthestrategicimportanceofthisnewbusinessapproachandembracesanewbusinessmodel,therebymakingafundamentalcommit

6、menttothisprocessintegration,itcanmoveontobecomeacomprehensiveelectronicbusiness.1I.IntroductionElectroniccommercemeanswemovefromthephysicaltotheelectronicastheprimarymeansofconductingbusiness.Thismovementisnotreallyanewbusinessmodel.Itiseasytotracetheoriginofe-commercetotheinventionof

7、thetelegraphsome150yearsago,whichputtheponyexpressrideroutofbusiness.Someyearslaterthebankingindustrybeganelectroniccommercebyintroducingtheautomatictellermachineandelectronicfundstransfer.Untilrecentlymostpeopleneverreferredtothisworkaselectroniccommerce.Morerecentlyorganizationsrea