物流与供应链管理(协调).pdf

《物流与供应链管理(协调).pdf》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、2010/11/19第6章物流与供应链管理LogisticsLogisticsandSupplyChainandSupplyChainManagementManagement协调Itallstartsfromhere…Decentralizedsupplychains¢TheNewsvendorModel¢Settings:¢Onesellingperiod,withrandomdemand¢Multipledecisionmakers¢Inventory/productiondecisionmadebeforedemand¢Withdifferentinformati

2、onrealization¢Withppygotentiallyconflictingggoals¢OveragecostCoandunderagecostCu¢Forexample,Co=c-v,Cu=p-c,p=salesprice,c=purchasecost,v=salvagevalue¢OptimaldecisionCF(Q*)=uC+Cou43Doublemarginalization问题所在：Forrester堆积放大效果CREDITCARD123456789012VALIDFROMGOODTHRUXX/XX/XXXX/XX/XXcPAULFISCHER供

3、应商客户制造厂分销零售客户Retailerorderquantity:supplierp−wDemandDemandDemandDemandDemandF(Q*)=p−vwTimeTimeTimeTimeTimeSupplychainoptimalquantity:大幅增加的可变性需求的较小变化影响retailerop−cF(Q)=p,v•较差的沟通p−vDemand•缺乏可见度Demand•人为错误D•流程局限(能力,Problem:w>c,Q*

4、atingcontractsWholesalepricecontract¢Wholesalepricecontract¢Buy-backcontract¢Supplierpaysretailerbperunitofunsoldinventory¢Revenuesharingcontract¢Retailergivessupplierafixedpercentageofhisrevenue,andinreturn,suppliersellsbelowcost¢Optionscontract¢RR$200/unit=$200/unit--theretailerisallow

5、edtobuyQcalloptionsatapriceof$W/item.Thesupplieris¢W=$135/unit.assumedtoproduce/procuretheordereditematacostof$C/item.Asdemand¢C=$50/unitmaterializes,theretailercanexercisetheoptionsandbuyeachitematapriceof$P/item.¢S=$10/unit.¢Two-parttariff¢Normaldistributionwith¢w=c,fixedtransferpaymen

6、tfrombuyertosellerμ=800units¢Quantitydiscountsσ=150units.¢Themoreyoubuy,themoreyousave.¢Etc.78WholesalepricecontractWholesalepricecontractOptimalorderforretailerandchannel:910Buy-backcontractBuy-backcontractExpectedProfitswithBuyback(B=$80)ExpectedProfitswithOptimalBuyback111222010/11/19

7、Buy-backcontractBuy-backcontractSummaryofWholesaleandBuybackEffects1314Buy-backcontractRevenuesharingcontract1516RevenuesharingcontractCase：revenuesharingcontract171832010/11/19Case：revenuesharingcontractEquivalencyofContractsR=$200C=$50S=$10X~N(800.150)assumethatWB=$135a