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1、HigherVocationalEnglishUnit7:AdvertisementBackgroundReferencesTheadvertisementhasbeencalled"thevoiceofbusiness",foritannouncesnewproductsanddescribesnewusesandimprovedfeaturesoffamiliarones.Itseekstomakepeopleknowthethingstheyneedandtomakethemwanttobuythesethings,
2、andittellswhatproductsorservicesareonthemarket,andhowtheycanbeobtained.Theadvertisementplaysavitalroleinthespread-outandflowofgoods.Advertisementsleadtoimprovingproductsbystimulatingcompetition.Advertisementscanalsolowerthepricesofproductsbycreatingthemassdemand,or
3、massmarketsthathelpsupportmassproduction.TheRoleofAdvertisementBackgroundReferencesTheadvertisementcanbeaservicetopeople.First,itisinformative,andcanhelppeoplebuyandsellgoods.Second,itcanwidenpeople'sknowledge,andmakepeoplemoreexperienced.Lastly,peoplecanenjoythem
4、selvesthroughthoseprogramswhichadvertisementshavebeenputinto.Someadvertisements,however,arenotveryusefultopeople,sometimesevenharmful.Inmoderntimes,manyadvertisementsaresubjectiveratherthanobjective,persuasiveratherthaninformative.Theonlypurposeoftheseadvertisemen
5、tsistopersuadepeopletobuytheirpoorlymadeproducts.Therefore,itiswiseforpeopletomakesuretheadvertisementsaretellingthetruth.Prons&ConsofAdvertisingPracticeBook(answerkey)Part1Activity1Activity2Activity3Part2WecouldbetogetherExercise1Exercise2Exercise3Part3Pre-Readin
6、gTextATextBPart4BrainstormingTaskPart5ActivityAnswersMainContentsPartI:SpeakingActivityActivity1:Workingroupsofthreeorfourstudents.Lookingatthefollowinglogosofsomefamouscompaniesintheworld.Trytoidentifythemandsaysomethingabouttheirproductsandslogans.PartI:Speaking
7、ActivityPartI:SpeakingActivityActivity2:Lookattheslogansandbrands.MatchtheinformationinColumnAwiththechoicesinColumnB.1.Adiamondlastsforever.2.ConnectingPeople3.TheNewDigitalEra4.MosquitoByeByeBye.5.TakeTOSHIBA,taketheworld.6.Let’smakethingsbetter.7Nobusinesstoosm
8、all,noproblemtoobig.8.AKodakMoment.9.IAskformore.10.Manalwaysrememberlovebecauseofromanticonly.a.让我们做得更好。（飞利浦电子）b.就在柯达一刻。（柯达相纸／胶卷）c.钻石恒久远，一颗永流传。（第比尔斯）d.
