国际营销学题库.pdf

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1、对外经贸大学国际商学院国际营销学题库国际营销学MKT301授课教师：孙谨成绩构成：平时成绩20分、小组案例展示及论文30分、期末考试50分期末闭卷笔试，题型单选题30分、判断正误题20分、简答题（名词解释题）20分、案例分析题30分。客观题题干为英文，主观题题干为中文。考试范围：1.导论2.经济、文化、政治和法律环境3.市场进入4.市场调研5.STP6.产品和品牌、价格、渠道、推广策略最高分92分附件：1两套期末考试题2专业词汇中文英文对照3客观题题库（附答案）4习题集5.单元测试题6套6.家庭作业题5套7.单元复习题17单元，每单元1套8.复习题-中文版9.期中复习题10重要概念11.教

2、师介绍1对外经贸大学国际商学院国际营销学题库期末考试题AI．TrueorFalse?（1pointeach,20%）Score1.Oneadvantageofapolycentricmanagementorientationistheabilitytotailormarketingstrategiestotheneedsofeachlocalmarket.2.AccordingtothediscussioninLesson1,Switzerland’sNestlérankshighintrans-nationality.3.Thedollarvalueofworldwidemerchand

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5、ocountry.8.Analogyisastatementofsimilarityorpartialresemblance.9.Becausemusicisaculturaluniversal,advertiserscanalwaysusethesamemusicinbroadcastadvertisementsthatareshownindifferentcountries.10.Inahigh-contextculture,lawyersandlegalpaperworkformthebackboneofmanybusinessdeals.11.Becauseesteemneedsa

6、ndstatussymbolsvaryaroundtheworld,marketersofupscalegiftitemsmustchangeproductofferingscountrytocountry.12.Researchhasshownthatdilutionofequity,whilenotpopularwithcompanymanagement,canhavefavorableconsequences.13.Ifaforeigncompanycanbeshowntobe“doingbusiness”intheUnitedStates,thenitissubjecttothej

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