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1、FashionTrends2016U.S.&U.K.Reportfashiontrendsreport@google.comIntroWitheveryquerytypedintoasearchbar,wearegivenaglimpseintouserconsiderationsorintentions.Bycompilingtopsearches,weareabletorenderastrongrepresentationofthepopulationandgaininsightintothi
2、spopulation’sbehavior.InourseconditerationoftheGoogleFashionTrendsReport,weareexcitedtointroducedatafrommultiplemarkets.ThisreportfocusesonappareltrendsfromtheUnitedStatesandUnitedKingdomtoenableabetterunderstandingofhowtrendsspreadandbehaviorsemergea
3、crossthetwomarkets.Weareproudtosharethisiterationandlookforwardtohearingbackfromyou.OlivierZimmer
4、TrendsDataScientistYardenHorwitz
5、TrendsBrandStrategistMethodologyTocompilealistofaccuratetrendswithinthefashionindustry,wepulledtopvolumequeriesrelatedto
6、theapparelcategoryandlookedattheirmonthlyvolumefromMay2014toMay2016.Wefirstremovedanyseasonaleffect,andthenmeasuredtheyear-over-yeargrowth,velocity,andaccelerationforeachsearchquery.Basedonthesemetrics,wewereabletoclassifythequeriesintosimilartrendpat
7、terns.Wethencuratedthemostsignificanttrendstoillustrateinterestingshiftsinbehavior.QueryDeseasonalizedTrend200420062008201020122014Query2016CharacteristicsPart1Part2Part3TopRisersaSpotlightonanExtensiveListandDeclinersTopTrendingoftheTopVolumeThemesFa
8、shionTrendsTrendCategoriesToidentifytoptrends,wecategorizedpastdataintosixdifferentclustersbasedonSustainedSeasonalRisingsimilarbehaviors.ThissectionRisersRisersStarsdistinguishesbetweenthetrendstowatchandthetrendstoforget.SustainedSeasonalFallingDecl
9、inersDeclinersStarsRisersSustainedSeasonalRisingRisersRisersStarsSteadygrowthovertheSeasonaltrendsthatareSuddengrowthwithinpastyears,thesetrendslikelytocomebackeventhepastmonths,thesearesafebets.stronger.trendsmightnotlast.RisersSustainedRisersSeasona
10、lRisersRisingStarsBikerPantsKimonoDressOff-the-shoulderTopRippedJeansRomperBodysuitCoatiganLace-upTop(U.S.Only)ShirtDressBraletteBomberJacketCoord(U.K.Only)BohoDress(USOnly)DashikiDressSource:GoogleInternalData,U.S.,Jan.2014–Feb.2016.Decliners
