高中英语 Unit1《Advertising》welcome to the Unit课件2 牛津译林版必修4.ppt

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1、Unit1Advertising(Welcometotheunit)toothpasterazorperfumeWhichproductdoesitadvertise?Wherecanweseeadvertisements?Task1:Thinkaboutthefollowingquestions.Q1:Whatisanadvertisement?(definition)Q2:Whatmakesagoodadvertisement?(advantages)Q1:Whatisanadvertisement?(definition)advertisementagoodwa

2、ytosellproducts/servicesagoodwaytomakepeopleawareofsocialissuescommercialadspublicserviceadscommercialadscommercialadsTitle:ParentingisbyexampleHeadline:Childrenlearnfast.Don’tfightathomepublicserviceadsTitle:DriveSafelypublicserviceadsSpeedmeter速度仪ObservethesixpicturesonPage1.Trytodivi

3、dethemintotwokinds.publicserviceadsProjectHopeEarthDaySay‘No’todrugsSoftwareOxlinAirlinesSoftshineshampoocommercialadsadsgoodadscreativeattractivepersuasiveimaginativebeautifulfunnyhumorousmovingsignificantinstructiveinterestinginformative...excitingQ2:Whatmakesagoodadvertisement?今年过节不收

4、礼,补钙,认准蓝瓶的!Slogan:收礼只收脑白金!Obeyyourthirst．服从你的渴望。Justdoit.只管去做。spokeswoman&spokesmanSprite(雪碧）Nike（耐克）Task2:Thinkaboutthefollowingquestions.Q1:Ifyoulikeortrustsomefamouspeople,willyoubuytheproductsthattheyspeakfor?Why?Q2:Whatwillhappeniftheproductstheyadvertisehavesomeproblems?givefalseo

5、rincorrectinformationDiscussionWhatareadvantagesanddisadvantagesofadvertisements?Advantages&disadvantagesofads.AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.Increasesalesbyrepeatedadvertising.Givefalseorincorrectinformation.Cutcostsofnew

6、spapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers.Makethepublicawareofsocialproblems.Maketeenagerswantthingsthatarebadforthem.Thankyou!