中国境内本土与外国快餐业服务质量比较研究.pdf

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1、UNIVERSITYCODE:10246STUDENTID:10210680286(WINESTORELOCATIONCHOICEINSHANGHAI)MATHESISPresentedinPartialFulfillmentoftheRequirementfortheMasterDegreebytheGraduateSchoolofFudanUniversityByHamzeloee,PouladdoktFudanUniversity2012ThesisAdvisor:(Wu,Jianfeng)ѡSignature:ThesisCommittee:ѡAppr

2、ovedby:Professor:(Lastname,Firstname]Professor:ѡѡProfessor:DefenseDate:April27,2012MAPrograminChineseEconomy指导小组成员名单吴建峰讲师沈国兵教授张军教授樊潇彦讲师TableofContent摘要ѡѡѡѡѡAbstractѡѡѡIntroductionѡѡѡѡѡѡѡPurpose&contributionѡѡѡLiteraturereviewѡѡѡѡѡѡѡѡѡLocationѡѡѡѡѡѡѡѡѡѡѡConsumerchoiceѡTheoryandprevio

3、usresearch..ѡLocationtheoryѡѡѡѡѡѡNashequilibriumѡѡѡReilly'slawofretailgravitationѡѡѡ1Christallercentrallocationtheoryѡѡѡѡѡѡѡ1Methodologyѡѡѡѡѡѡѡ1Analysispartl:ThewineindustryinChinaѡѡѡ1Wineconsumptionѡѡѡѡѡѡѡ1WineproductioninChinaѡѡѡ1Chineseconsumerbehaviorѡѡѡѡѡ2COO(countryoforigineff

4、ect}onChinesewineconsumersѡѡѡ2Analysispart2:LocationofwineshopsinShanghaiѡѡѡ2LocationChoicestrategiesѡѡѡѡѡѡѡ3WineshoplocationsInShanghaiѡѡѡѡѡ3Wineshopsincitycenter.....ѡѡѡѡѡ3,HoetellingTheoryinrealityѡѡѡ3丨GDPlevelseffectonconsumerbehaviorѡ4丨Maslow'sHierarchyofneedsѡ4；GDPlevelsinShan

5、ghaiEffectsofhighereducationonconsumptionѡѡѡ48ThemiddleclassinChinaѡѡѡ52Portersfiveѡѡѡѡѡ55CASESTUDYѡ59Finalconclusionѡѡѡѡѡѡѡѡѡ71Limitationsandfuturerecommendationsѡ72REFRENCELISTѡѡѡ73Appendix1ѡѡѡ76II摘要在过去的几十年中，中国经济己大大增加。以及其消费市场的规模迅速扩大。不断壮大的中产阶级铺平了道路，为西部非必要性商品的方式。在这些货物是葡萄酒。所有來自世界各地的葡

6、萄酒公司都蜂拥到中国加薪的要求。本文拟研究在中国葡萄酒市场，在上海的具体重点。在本论文中收集的数据，使用定性的方法，已收集和人种学面向数据。数据的目的是给在上海的葡萄酒市场形势的概述。这是为了找到酒店英寸完美的位置，通过使用经典的位置，如Hoetelling，赖利的引力和确定合适的地点选择在上海的葡萄酒商店的纳什均衡的法律理论。关键词：位置，消费者行为，葡萄酒市场1AbstractTheChineseeconomyhasgrownenormouslyduringthelastfewdecades.Thesizeofitsconsumermarkethasexp

7、andedrapidlyaswell.Agrowingmiddleclasspavesthewayforwesternnon-necessitygoods.Amongthosegoodsiswine.WinecompaniesfromallovertheworldareflockingtoChinademandfortheraises.ThispaperintendstoexaminethewinemarketinChina，withspecificfocusonShanghai.Thedatacollectedinthisthesishavebeencoll

8、ectedusingaqualitat