etom二级流程框架描述.doc

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1、ProcessMarketStrategy&PolicyCategory:(2)ProcessTypeDescriptionMarketStrategy&PolicyShortDescription:MarketStrategy&Policyprocessesdevelopmarketsegmentationsfortheenterpriseanddevelopthemarketingstrategiesforeachmarketsegmentorsetoftargetcustomers.Thedecisionismadeastowhatmarketstheenterprisewants

2、tobein,andhowitplanstoenterorgrowinthesemarkets.ThiswillbedonebasedonmultipleinputsincludingEnterpriseStrategies,MarketResearch,MarketAnalysis.ProcessProductandOfferPortfoPlanning&Mgt.Category:(2)ProcessTypeDescriptionProduct&OfferPortfolioStrategy&PolicyPlanningShortDescription:Product&OfferPort

3、folioStrategy&PolicyPlanningprocessesdevelopstrategiesforproductsattheportfoliolevel.Thedecisionismadeastowhatproducttypestheenterprisewantstobein,andhowitplanstoenterorgrowinthesesectors.ThiswillbedonebasedonmultipleinputsincludingEnterpriseStrategies,MarketResearchandMarketAnalysis.(PartialDraf

4、tfromRelease1--reviewandpossbilerewriterequired)Purpose/Description:Providecross-productandservicecoordinationandmanagementfunctionsattheProductfamily,BusinessUnitorEnterpriselevel.Thisprocessincludesmanagingtheresourcepriorityandnegotiationprocess,ensuringlinkageandconsistencyofproductplans,ensu

5、ringconflictandriskresolution,aswellasensuringsynergiesarerecognizedandmaximized.Theseprocessesarebasicallyprogrammanagementprocesses.TheprocessesdirectProductPortfoliochangesandmanageinterdependencies.TheProductandOfferStrategyandPolicyprocessesdevelopProductPortofoliostrategiesoftheenterprisean

6、dtheenterprisepoliciesforproductsandservicesofferedbythefirm.Theprocessesassureconsistencyacrossproductsandservicestosuitthestrategies.TheseprocessessettheProductandServiceframeworkfortheenterprise.Boththefunctionalprocesses,aswellasSupplyChainandInfrastructureLifecycleManagementprocesses,impactt

7、heProductandOfferPortfolioStrategyandPolicyprocesses.Someofthebestexamplesareintheareaofcostmanagement:-Accesscostishugecomponentofacommunicationsserviceprovider'sservicecostformanyservices.TheProductandOfferPortfolioS