资源描述：
《贝恩 2015年全球奢侈品市场研究.pdf》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、LUXURYGOODSWORLDWIDEMARKETSTUDYFall−Winter2015Atimetoact:HowluxurybrandscanrebuildtowinByClaudiaD’Arpizio,FedericaLevato,DanieleZitoandJoëlledeMontgolfierClaudiaD’ArpizioandFedericaLevatoareBain&Companypartners,andDanieleZitoisamanager.Allthreearebasedoutofthefirm’sMilanof
2、fice.JoëlledeMontgolfieristhepracticeareaseniordirectorforRetail,LuxuryandConsumerProductsinEMEA.Sheisbasedoutofthefirm’sParisoffice.AllfouraremembersofBain’sGlobalRetailandLuxurypractices.Copyright©2015Bain&Company,Inc.Allrightsreserved.LuxuryGoodsWorldwideMarketStudy
3、Bain&
4、Company,Inc.TableofcontentsExecutivesummary........................................pg.11.Luxuryspendingtrendsin2015...............................pg.52.Regionalhighlights........................................pg.93.Distributiontrends.....................................
5、...pg.154.Individualcategoryperformance..............................pg.215.Outlookforthefuture.....................................pg.27PageiLuxuryGoodsWorldwideMarketStudy
6、Bain&Company,Inc.PageiiLuxuryGoodsWorldwideMarketStudy
7、Bain&Company,Inc.ExecutivesummaryCurrencyfl
8、uctuationsandglobe-trottersboostthepersonalluxurygoodsmarket,butrealgrowthslowsThe14theditionoftheBainLuxuryStudy,publishedbyBain&CompanyforFondazioneAltagamma,thetradeassociationofItalianluxury-goodsmanufacturers,analyzedrecentdevelopmentsinthegloballuxury-goodsindustry
9、.TheoverallluxuryindustrytrackedbyBain&Companycomprises10segments,ledbyluxurycars,luxuryhospitalityandpersonalluxurygoods,whichtogetheraccountfor80%ofthetotalmarket.Theindus-trysurpassed€1trillioninretailsalesvaluein2015anddeliveredhealthygrowthof5%yearoveryear(atconstan
10、texchangerates),drivenprimarilybyluxurycars(8%),luxuryhospitality(7%)andfinearts(6%).Aidedbyglobalcurrencyfluctuationsandcontinuedpurchasesby“borderlessconsumers,”thepersonalluxurygoodsmarket—the“coreofthecore”ofluxuryandthefocusoftheBainLuxuryStudy—balloonedtomorethan€250
11、billionin2015.Thatrepresents13%growthover2014atcurrentexchangerates,whilerealgrowth(atconstantexchanger
