资源描述：
《危机管理英文.ppt》由会员上传分享，免费在线阅读，更多相关内容在PPT专区-天天文库。
1、MediaRelations(May19,2004,Beijing)1MediaandJournalistsinChinaPrinciplesofWorkingwithMediaWhatCanMediaDoforus?WhatShallWeDoforMedia?CaseStudyAgenda28,725ofmagazines2,058ofTVchannels/360TVstations2,094ofnewspapers1,933ofradiochannels/360radiostations595,550Websites–internetplaysanincreasinglyimport
2、antrole(Infosource:MediaAnalyzingWeb,ChinaInternetInfoResourcesReport)MediaandJournalistsinChina3Limitedresources/tightbudgetsMoreattentiontoconsumersWindowtotheChineseconsumersPatriotismThirstyfornewinfo(trends,tech,etc.)StrongsupportofreformanddevelopmentOpennesstoint’lcoverageandperspectiveTig
3、htenedrestrictionofcommercialstoriesTighteditorialcontrolQualityofreportingfluctuatesHigherturnoverMediaandJournalistsinChina4Eachcomeswithhis/herownstyle,levelofethics,expertise,knowledgeandpersonalityEachone,howeverjuniororsenior,demandsrespect,attentionandpatienceMediaandJournalistsinChina5Fac
4、tsandFiguresAccesstotheseniormanagersandfirst-handinfoExclusivenessJuicystuffandlocalizedmaterialsNews&bigstoryVeryquickresponseOntopofthat,co-operation!WhatDoJournalistsWant?6Principlesofworkingwithmedia7“Themediaplaysavitalrolewithinsocietyandwerecognizetheimportanceoffast,comprehensiveandrelia
5、bleinfo.Inourrelationshipwiththemedia(television,radio,writtenpress,electronicmedia),weaimforhonestdebate,basedonmutualrespectandtheconstructivepursuitofrelevant,objectiveinfo.”“Accordingly,werefuseallandanyrelationshipscontrarytothebasicprinciplesofintegrity.”(Source:MichelinPerformance&Responsi
6、bilityCharter)Principlesofworkingwithmedia8WearedealingwithpeopleEquality;mutualrespectNoliesDon’tbeforcedintosaying/doingwhichyoudon’twanttosay/do…Principlesofworkingwithmedia9Helpustoreachdifferentstakeholders–customers,employees,businesspartners,opinionleaders,investors,administrators,etc.Tell
7、peoplethestoryProvide3rdpartyendorsementWhatCanMediaDoforUs?10EducatetargetgroupsCreateexcitementandcreditabilityWinattentionBuildcustomerrelationshipCallanactionWhatCanMediaDoforUs?11Understandmedianatureandtheirsubje
