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1、外文翻译SocialNetworkingasaNewTrendinE-MarketingMaterialSource:UniversityofHouston-ClearLakeAuthor:T.AndrewYangAbstractIntheworldofe-marketing,newbusinessmodelsarefrequentlyintroduced,andnewtrendshavestartedtoemerge.Onesuchlatesttrendissocialnetworkingwebsites,manyofwhichhaveattracted
2、notonlylargenumberofusersandvisitors,butalsoonlineadvertisingcompaniestoplacetheiradsonthesites.Inthispaperweexploreonlinesocialnetworkingasanewtrendofe-marketing.Wefirstexaminetheonlinesocialnetworkasanewformofweb-basedservices,andcomparesocialnetworkswithotherrepresentativeweb-b
3、asedservicesbyusingthe7Cframework.Wethenanalyzesocialnetworkingfromabusinessstrategypointofview,bycreatingabusinessmodelforonlinesocialnetworkingsitesusingPortefsFiveForcesModel.Wealsodiscusstheprimaryrevenuemodelsthatmaybeusedbyorganizationsandcompaniesprovidingonlinesocialnetwor
4、kingservices.Keywords:Enterprisesocialnetworks,Marketingandcampaignmanagement,ValueanalysisI.INTRODUCTIONInnovationsells!ThatisespeciallytrueintheInternetworld.Sinceitsinception,therehavebeenlotsofinnovationsandnewapplicationsintheInternet.Thoseinnovationshavecausedmajorchangesino
5、ureverydaylives,whichcanbeeasilyfeltacrossamyriadofapplications,includingeducation,shopping,entertainment,learning,banking,investing,etc.Toseehowweb-basedapplicationsandserviceshaveevolved,weonlyneedtocomparethewebsitesthatexisted6or7yearsagototheonesthatexisttoday.Oneoftherecenti
6、nnovationsinweb-basedapplicationsistheonlinesocialnetworkingservices.InTable1,weexaminetheprogressofsomerepresentativeweb-basedservices,fromtheearlieststaticwebpages(1995)totoday'sonlineservices,includinge-commercesitesandonlinesocialnetworks.Alsoshownaretherespectiveyearsofincept
7、ion,examplesites,andsupportingtools,foreachoftherepresentativeservices.Ingeneral,asocialnetworkcanbedefinedasasocialstructuremadeofnodes,whichareusuallyindividualsororganizationstiedbyoneormorespecifictypesofrelations,suchasfinancialexchange,friendship,passion,trade,weblinks,airli
8、neroutes,hobbies,etc.Socialnetwor
