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1、外文翻译SocialNetworkingasaNewTrendinE-MarketingMaterialSource:UniversityofHouston-ClearLakeAuthor:T.AndrewYangAbstractIntheworldofe-marketing,newbusinessmodelsarefrequentlyintroduced,andnewtrendshavestartedtoemerge.Onesuchlatesttrendissocialnetworkingwebsites
2、,manyofwhichhaveattractednotonlylargenumberofusersandvisitors,butalsoonlineadvertisingcompaniestoplacetheiradsonthesites.Inthispaperweexploreonlinesocialnetworkingasanewtrendofe-marketing.Wefirstexaminetheonlinesocialnetworkasanewformofweb-basedservices,an
3、dcomparesocialnetworkswithotherrepresentativeweb-basedservicesbyusingthe7Cframework.Wethenanalyzesocialnetworkingfromabusinessstrategypointofview,bycreatingabusinessmodelforonlinesocialnetworkingsitesusingPorter'sFiveForcesModel.Wealsodiscusstheprimaryreve
4、nuemodelsthatmaybeusedbyorganizationsandcompaniesprovidingonlinesocialnetworkingservices.Keywords:Enterprisesocialnetworks,Marketingandcampaignmanagement,Valueanalysis1.INTRODUCTIONInnovationsells!ThatisespeciallytrueintheInternetworld.Sinceitsinception,th
5、erehavebeenlotsofinnovationsandnewapplicationsintheInternet.Thoseinnovationshavecausedmajorchangesinoureverydaylives,whichcanbeeasilyfeltacrossamyriadofapplications,includingeducation,shopping,entertainment,learning,banking,investing,etc.Toseehowweb-baseda
6、pplicationsandserviceshaveevolved,weonlyneedtocomparethewebsitesthatexisted6or7yearsagototheonesthatexisttoday.Oneoftherecentinnovationsinweb-basedapplicationsistheonlinesocialnetworkingservices.InTable1,weexaminetheprogressofsomerepresentativeweb-basedser
7、vices,fromtheearlieststaticwebpages(1995)totoday‘sonlineservices,includinge-commercesitesandonlinesocialnetworks.Alsoshownaretherespectiveyearsofinception,examplesites,andsupportingtools,foreachoftherepresentativeservices.Ingeneral,asocialnetworkcanbedefin
8、edasasocialstructuremadeofnodes,whichareusuallyindividualsororganizationstiedbyoneormorespecifictypesofrelations,suchasfinancialexchange,friendship,passion,trade,weblinks,airlineroutes,hobbies,etc.Socialnetwo