探讨美容化妆品翻译技巧---以安利雅姿产品为例-文学学士毕业论文.doc

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1、AbstractChinagovernmentpursueapolicyofopeningtotheoutsideworldsince197&inparticularwithChina'saccessiontotheWorldTradeOrganizationin2001,moreandmoreforeigncosmeticsbrandscometoChina.Facingthecompetitivemarket,thetranslationoftrademarkandtheproductnamebecomeveryimportant.G

2、oodtranslationshaveinfluenceonthecompany^cultureandimageinthecustomers'mind.Thisstudyprovidesthetranslationprinciplesandskillsasaguideforthetranslators.Thestudyshowedthat,withpropermethod,thetranslationwillbeacceptedbyboththecompanyandthecustomers.Skopostheoryalsohasbeenu

3、sedinthisthesis,whichfocusesontranslatingcosmeticsintoChinesewithitsownpurpose.Theadvantagesanddisadvantagesoftheprinciples,techniquesandmethodwillbeshowedinthisthesis.Keywords:cosmeticsname;skopostheory;principles;techniques中文摘要随着1978年屮国的对外开放，特别是2001年加入卅:界贸易组织，越来越多的外国化妆品

4、品牌进入屮国市场。面对与日俱增的市场竞争，化妆品牌的屮文翻译变得越来越重要°一个好的化妆品名翻译，它可直接影响到其公司的文化内涵和对消费者的影响°木课题将给翻译人员提供翻译方法进行参考，方便日后翻译工作。在正确的翻译方法指导下，化妆品名翻译将被绝大多数公司和消费者所接受°本课题将探讨在Fl的论的指导下，化妆品名翻译屮翻译方法的重要性，化妆殆名翻译的原则，技巧，和翻译方法的优缺点以及翻译过程屮应注意的事项。关键词：化妆品名，H的论，原则，技巧ContentsABSTRACT中文摘要IILINTRODUCTION11.1Relevantbac

5、kground11.2Significanceofthestudy11.3INNOVATIVEPOINTSOFTHESTUDY22.LITERATUREREVIEW32.1Domesticresearchsituation32.2Foreignresearchsituations43.TRANSLATIONPRINCIPLESOFTHENAMESOFCOSMETICS6FROMENGLISHINTOCHINESE63.1Thepurposeoftranslation63.2Thecoherenceoftranslation73.3Thef

6、idelityoftranslation74.TECHNIQUESINCOSMETICSTRANSLATION94.1Transliteration94.2LiteralTranslation94.3FreeTranslation104.4MeaningImplication115.CONCLUSION13REFERENCES错误！未定义书签。ACKNOWLEDGEMENTS错误!未定义书签。IntroductionRelevantbackgroundWiththedevelopmentofeconomicglobalization,an

7、dfurtherimplementationofthereformandopeningpolicy,plentyofforeignmerchandisesfloodintoChinesemarkets,includingforeigncosmetics.Inordertoreceiveagoodreputationandattractmorepeopletobuyitsproducts,theforeigncompaniesnotonlymaketheproductsmorecateringforthehabitsofChinese,bu

8、talsohaveanidiomaticandattractivetranslationnameofthebrand,sodothecosmeticsproducts.Theloveforat