电子商务概论11).ppt

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1、©CengageLearning2015电子商务概论张昕瑞管理学院上海理工大学12©CengageLearning20152017-09-193IntroductiontoElectronicCommerce2017-09-264SellingontheWeb12017-10-035国庆假期2017-10-106SellingontheWeb22017-10-177MarketingontheWeb12017-10-248MarketingontheWeb22017-10-319Business-to-BusinessActivities:Imp

2、rovingEfficiencyandReducingCosts12017-11-0710Business-to-BusinessActivities:ImprovingEfficiencyandReducingCosts22017-11-1411SocialNetworking,MobileCommerce,andOnlineAuctions2017-11-2112PlanningforElectronicCommerce2017-11-2813CaseStudy2017-12-0514TheEnvironmentofElectronicCom

3、merce:Legal,Ethical,andTaxIssues2017-12-1215ElectronicCommerceSecurity2017-12-1916PaymentSystemsforElectronicCommerce2017-12-2617GroupPresentation2018-01-0218Test课程要求上课要求：课前请假、避免迟到早退随机点名三次缺勤，课程无成绩课程评分标准：平时20%；小组作业及演讲40%；考试40%；其中：小组作业（内容40%、效果40%、PPT或多媒体20%）小组构成：4~6人一组Discussi

4、onWhatise-commerce/business?Whate-commerce/businesscompanydoyouknow?What’sthecorebusinessofthiscompany?Whypeoplechoosetodobusinessonline?What’sthetrendofe-commerce/business?……7IntroductiontoElectronicCommerceChapter1©CengageLearning20158LearningObjectivesInthischapter,youwill

5、learnabout:WhatelectroniccommerceisandhowithasevolvedWhycompaniesconcentrateonrevenuemodelsandtheanalysisofbusinessprocessesinsteadofbusinessmodelswhentheyundertakeelectroniccommerceinitiativesHoweconomicforceshavecreatedabusinessenvironmentthatisfosteringthecontinuedgrowthof

6、electroniccommerce99©CengageLearning2015LearningObjectives(cont’d.)HowbusinessesusevaluechainsandSWOTanalysistoidentifyelectroniccommerceopportunitiesTheinternationalnatureofelectroniccommerceandthechallengesthatariseinengaginginelectroniccommerceonaglobalscale1010©CengageLea

7、rning2015IntroductionLate1990s:fewcompaniesdoingbuyingorsellingonlineAmazon,EBayestablishingfootholds1998:GooglesearchengineestablishedProvidedmorerelevantsearchresultsthanexistingsearchengineWebsitesSellsadvertisingbasedonakeywordbiddingmodelOneofmostsuccessfulonlinecompanie

8、stoday11©CengageLearning2015TheEvolutionofElectronicCommerceElectron