电子商务案例分析解析(英文版) ---以聚美优品为例.ppt

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1、OperatingModeOfVerticalE-commerce——ACaseStudyofJumeiVerticalE-commerceVerticale-commerceisamodelusedbywebsitesthatsellproductsfromaparticularindustryorgoodswithasimilartheme.Itusuallyengagesinbusiness-to-consumerorbusiness-to-businessactivity.briefintroductionJumei.comisaverticale-commercewe

2、bsitethatfocusesoncosmetics.Customersfinditeasytofindaspecificproducttheywantonsuchwebsites.010302040506MarketPositionSupplyChainStrategyUserExperienceMainMarketingMethodTermofPaymentConclusionContentCosmeticsmarkethasunlimitedpotential.Offer20%best-sellingbeautymakeupproducts.MarketPosition

3、MainMarketingMethodSearchEngineMarketingLOREMLOREMLOREMLOREMLOREMMicro-blogMarketingCooperatewithothersitesAdvertisingEntertainmentMarketingSupplyChainStrategytheofficialauthorizationwiththebrandcooperationSelf-builtwarehousingandlogisticssystemspecializedcustom-madeexpresspackaginginnovatew

4、aysoffreedeliveryUsingAlipayforpaymentisnotonlyconvenientfortheuser,alsoraisedthepaymentsafetycoefficient.AlipayMerchantTheleadingindependentthird-partypaymentcompanies.KuaiqianpaymentTermofPaymentGenuineguaranteeConsistentWord-of-mouthcenterJumeimobileclientUserExperienceConclusionITSysterm

5、CustomerServiceconstructionUserExperienceQualityTHANKS谢谢聆听