ITB WORLD TRAVEL TRENDS REPORT20132014世界旅游趋势归纳总结报告 2013_2014.pdf

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1、ITBWORLDTRAVELTRENDSREPORT2013/2014PREPAREDBYIPKINTERNATIONALONBEHALFOFITBBERLIN–TheWorld’sLeadingTravelTradeShow®itb-berlin.com/academyITBWORLDTRAVELTRENDSREPORTDecember2013Copyright©2013MesseBerlinGmbHAllrightsreserved.Thecontentsofthisreportmaybequoted,providedthesourceisgivenaccuratel

2、yandclearly.Distributionorreproductioninfullorinpartispermittedforownorinternaluseonly.ThepresentationofmaterialinthispublicationandthedesignationsemployeddonotimplytheexpressionofanyopinionswhatsoeveronthepartofMesseBerlinoranyofitscomponentsoragents.PreparedonbehalfofITBBerlinby:IPKInte

3、rnationalGottfried-KellerStrasse20D-81245MunichGermanyContact:BarbaraPostel,SeniorConsultantTel.:+49898292370Fax:+498982923726Website:www.ipkinternational.comEmail:info@ipkinternational.comPublishedandprintedby:MesseBerlinGmbHMessedamm22D-14055BerlinGermanyContact:AstridZand,PressOfficerT

4、el.:+493030382275Fax:+493030382141Website:www.messe-berlin.deEmail:zand@messe-berlin.dewww.itb-berlin.com/academyPrintedonenvironmentally-friendlypaperITBWORLDTRAVELTRENDSREPORT2013/14ContentsForeword…………………………………………………………………………………........3AWorldtravelandtourismoutpaceslow-gearglobalecono

5、my...........................4BEuropeshakesoffeconomicwoeswithgoodtourismyear….………................11CAsiaboomsasChinesetravelsoars…………………………………….....................14DSouthAmericaoutpacesNorthAmerica-again...……………………..................18EYoungtravellersheadfornewhorizons..................

6、.............……….....................20FIs’SleepCheap’thenextmega-trend?.................................................................22GTravelindustryshould’getmobile’………..................................…….…..............25HAfrica:Thelionslowlystirs......…………………………..............……..…

7、...............272ForewordDearreader,ThisITBWorldTravelTrendsReport2013/14wasagaincommissionedbyITBBerlinfromIPKInternational,organisersofthe21stannualWorldTravelMonitor®Forum,heldatSanGiulianoTerme,nearPisa,Italy,inlateOctober2013.Thereportcoversthemaintrendsinoutb