商务英语知识点.doc

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1、商务英语Chapter1SettingUpaBusiness⑴Soleproprietorship个人独资企业，个体户1.SimpletoEstablish容易建立1.UnlimitedLiability无限责任2.FreeinDecision-Making容易决策2.LimitedAccesstoCapital筹集资金渠道有限3.EasytokeepOperationalandFinancialSecrecy容易保持经营和金融秘密3.LimitedManagerialExpertise有限的专业管理技能4.LessTaxBurden较少的税收负担5.Exc

2、lusiveUseofprofits独享利润⑵Partnership合伙式企业优点缺点1.ImprovedAccesstocapitalandCredit便利得到资本和信贷1.UnlimitedLiability无限责任2.GreaterPossibilityforgoodmanagement更好的管理2.InternalConflicts内部冲突3.DefiniteLegalFramework确定的法律框架3.ProblemofContinuity连续的问题4.BetterProspectsforGrowth更好的发展前景⑶Corporatio公司制企业优

3、点缺点1.LimitedLiability有限责任1.DoubleTaxation双重税收2.EasytoExpand容易扩张2.HighOrganizingCosts较高的运营成本3.SeparatedOwnershipandManagement所有权与经营权分离3.LackofSecrecy无法保持秘密4.ContinuousLife本章重要词组：Soleproprietorship个体户salesrevenue销售收入doubletaxation双重征税Limitedliabilitycompany有限责任公司dividend股息，分红Chapter2

4、Marketing:anOverview⑴Thefunctionsofmarketing①Marketingresearch②Acquiring③Selling④Transportation⑤Storage⑥FinanceandCredit⑦RiskTaking⑧StandardizationandGrading⑵4”p”:①Product②price③promotion④place本章重要词组：marketsegmentation市场细分legaltender法定货币Chapter3ProductsandPricing完形填空⑴Productlifecyc

5、le:①introduction特点：profitstendtobesmallandevenlossesmayoccur②growth特点：salesincreasequicklyandprofitsbegintopourinmaturity特点：thetotalsalesvolumebeginstofall,andtheprofitsstarttoshrink.④decline特点：thedemandfortheproductcontinuestofallandsodoesthesalesvolume.⑵skimmingstrategy:Whenaprod

6、uctisattheintroductionstageofitslifecycleandthereislittlecompetition,itcanbepricedhightomakemaximumprofitandskimthe“cream”ofthemarket.本章重要词组：Productlifecycle产品生命周期（中英互译）profit-orientedobjectives利润导向型目标sales-orientedobjective销售额导向型目标skimmingstrategy撇脂战略Returnoncapital投资回报率break—even

7、analysis盈亏平衡点分析Chapter4ChannelsofdistributionWholesaler批发商：wholesaleraremiddlemenwhobuyinlargequantitiesfromtheproducersandredistributethegoodstothemiddlemenatthenextlevelretailers.Water海上运输最便宜air空运最贵本章重要词组：Channelsofdistribution分销渠道Chapter5Promotion完形填空⑴Thecombinationofthepromotio

8、naltoolsiscalledthepromoti