商务英语知识点

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1、商务英语ChapterlSettingUpaBusiness(l)Soleproprietorship个人独资企业，个体户1.SimpletoEstablish容易建立1.UnlimitedLiability无限责任2.FreeinDecision-Making容易决策2.LimitedAccesstoCapital筹集资金渠道有限3.EasytokeepOperationalandFinancialSecrecy容易保持经营和金融秘密3.LimitedManagerialExpertise有限的专业管理技能4.LessTaxBurden较少的税收负担5.ExclusiveUseofprofi

2、ts独享利润⑵Partnership合伙式企业优点缺点1.ImprovedAccesstocapitalandCredit便利得到资本和信贷1.UnlimitedLiability无限责任2.GreaterPossibilityforgoodmanagement更好的管理2.InternalConflicts内部冲突3.DefiniteLegalFramework确定的法律框架3.ProblemofContinuity连续的问题4.BetterProspectsforGrowth更好的发展前景(3)Corporatio公司制企业优点缺点1丄imitedLiability有限责任1.Double

3、Taxation双重税收2.EasytoExpand容易扩张2.HighOrganizingCosts较高的运营成本3.SeparatedOwnershipandManagement所有权与经营权分离3.LackofSecrecy无法保持秘密4.ContinuousLife本章重要词组：Soleproprietorship个体户salesrevenue销售收入doubletaxation双重征税Limitedliabilitycompany有限责任公司dividend股息，分红Chapter2Marketing:anOverview(DThefunctionsofmarketing①Marke

4、tingresearch②Acquiring③Selling@Transportation⑤Storage⑥FinanceandCredit©RiskTaking©StandardizationandGrading(2)4''p=①Product②price③promotion④place本章重要词组：marketsegmentation市场细分legaltender法定货币Chapter3ProductsandPricing完形填空(1)Productlifecycle:©introduction特点:profitstendtobesmallandevenlossesmayoccur②gro

5、wth特点：salesincreasequicklyandprofitsbegintopourin©maturity特丿打：thetotalsalesvolumebeginstofall,andtheprofitsstarttoshrink.©decline特点：thedemandfortheproductcontinuestofallandsodoesthesalesvolume.(2)skimmingstrategy:Whenaproductisattheintroductionstageofitslifecycleandthereislittlecompetition,itcanbepr

6、icedhightomakemaximumprofitandskimtheucream^^ofthemarket.本章重要词组：Productlifecycle产品生命周期(中英互译)profit-orientedobjectives利润导向型目标sales-orientedobjective销售额导向型目标skimmingstrategy质脂战略Returnoncapital投资回报率break-evenanalysis盈亏平衡点分析Chapter4ChannelsofdistributionWholesaler批发商：wholesaleraremiddlemenwhobuyinlargeq

7、uantitiesfromtheproducersandredistributethegoodstothemiddlemenatthenextlevelretailers.Water海上运输最便宜air空运最贵本章重要词组：Channelsofdistribution分销渠道Chapter5Promotion完形填空(DThecombinationofthepromotionaltoolsisca