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1、ChapterThreeCulturalValues/Patterns/Orientations1Contents1.Perception,BeliefandValues2.CulturalPatterns3.Applicationoftheories21.Perception,Beliefand Values1.1Perception1.2Beliefs1.3Values2.CulturalPatterns31.1Whatisperception?Perceptionisprimaryinthestudy
2、ofinterculturalcommunication,becauseourinformationaboutandknowledgeofourphysicalandsocialworldaremediated(传达)byperceptualprocesses.Ourperceptionsgivemeaningtoallthoseexternalforces:symbols,things,people,ideas,events,ideologiesandfaith.“Perceptionistheproce
3、ssofselecting,organizing,andinterpretingsensorydatainawaythatenablesustomakesenseofourworld.”(GambleandGamble)(P56)4Twowaysthatcultureinfluencestheperceptionprocess:1.Perceptionisselective.Whatisallowedinis,inpart,determinedbyculture.2.Yourperceptualpatter
4、nsarelearned.“perceptionisculturallydetermined.Welearntoseetheworldinacertainwaybasedonourculturalbackground.”[seeP57-58]1.1.Perception&cultures51.1.Perception&culturesPerceptionsarestoredwithineachhumanbeingintheformofbeliefs+values=culturalpatterns61.2.B
5、eliefs1.Whatarebeliefs?Beliefsareourconvictionsinthetruthofsomething—withorwithoutproof..(p58)2.Howdidyouacquirethem?Beliefsareshapedbytheindividual’sculture.”3.Whatfunctiondotheyperform?Beliefsareimportantbecausetheyareacceptedastruths.Oneofthemostimporta
6、ntfunctionsofbeliefsisthattheyformthebasisofyourvalues,71.2.Beliefs4.Beliefsareusuallyreflectedinyouractionsandcommunicationbehavior.Eg1)Agoodtan（棕褐色）isareflectionofahealthy,activelifestyleandmakesapersonmoreattractive.youwillprobably-----(findtimetolieout
7、inthesunorevengotoatanningsalon.)2)Suntannedskinreflectsalowsocialstatus,youwillprobably-----(makeanextraefforttoavoidexposingyourselftothesunbywearingahat,long-sleevedshirt,andperhapsgloves,andcarryinganumbrella,onsunnydays.)81.3Values1)AValueisanenduring
8、beliefthataspecificmodeofconductorend-stateofexistenceispersonallyorsociallypreferabletoanother.2)Valuesaresharedideasaboutwhatistrue,right,andbeautifulwhichunderlineculturalpatternsandguidesocietyinresponset
