生鲜商品陈列指南.ppt

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1、生鲜处排面指南FreshDivisionImplementation蔬果课**F&VDepartment**定义Definition依照当地的购物习惯，详细清楚地制定在何地，如何排列商品。我们必须考虑到店和处的排面，客流，商品的特性，季节性和促销因素。Defineclearlywhereandhowimplementthemerchandiseaccordingtolocalshoppinghabit.Wehavetotakeintoaccountstoreanddivisionlayout,customerflow,productsspecifi

2、city,seasonalandpromotionfactors.目的Objective使所有的分类和单品排面标准化。Standardizeallfamily&itemsimplementation使顾客舒适购物.Tomakecustomerpurchasecomfortable依照季节段来改变排面.Tochangeimplementationaccordingtheseasonalperiod部门准备和促销管理.Toarrangeandmanagepromotioninthedepartment改善生鲜处的组织机构，提高生产力。Toimprove

3、organizationandproductivityofFreshdivision生鲜处排面指南FreshDivisionImplementationGuide方法Method:在保证100%的分类和季节性的基础上准备排面Topreparetheimplementationbasedon100%oftheassortmentandseason以部门排面指南作为员工的指示说明。Togiveinstructiontostaffwithdepartmentimplementationguide将每个分类的排面指南始终保留在卖场。Tokeepperman

4、entlyinsaleareatheimplementationguideforeachgroupoffamily打印每张指南，制作成薄板，贴在每个排面后面Toprintouteachguide,laminated,keepbehindeachdisplay每月检查一下排面.Toreviewtheimplementationoncemonth由谁负责Who由生鲜处长和销售主管决定。Decidedbyfreshdivisionmanagerandsalesmanager生鲜处排面指南FreshDivisionImplementationGuide生鲜

5、处排面FreshDivisionlayout>>要点Keyspoints:顾客的第一感觉：TG的量感，22部门商品的新鲜Firstfeelingbythecustomersshouldbe:volumethroughTG,freshnessindept22&promotion营造自由市场购物氛围Customersfeellikeinwetmarket!尽可能的将走道位置空开。Thealleyarefreeasmuchaspossible加工商品和未加工商品必须分开。Thecookedanduncookedareproductsareseparate

6、d生鲜处位于门店的尽头，靠近收银线，方便顾客购物后离开Thefreshdivisionisattheendofthestoreandclosetothecashierline,easytoleaveafterfreshshopping蔬果课蔬果课排面图Fruits&VegetableDepartmentLayout干果绿叶菜根茎类水果茶叶蜂蜜鲜花酱菜鸡蛋有机菜豆腐促销台食用菌海苔DryAndProductLeafyRootStemFruitTeaHoneyFlowerPicklesEggOrganicVegBeanCurdTGMushroomHai

7、Tai每个分类的排面指南贴于排面的背后，以便员工查询Yourimplementationguideofeachfamilyisstuckonthebackofeachdisplay,forstaffinformation.Sample蔬果课排面指南Fruit&VegetableImplementationGuide它的作用:ObjectiveOfThisTools:保持每个台面的标准.Keepthestandardimplementationofeachdisplay方便员工执行Easyforthestafftofollowsameimplemen

8、tationeveryday方便管理层检查。Easyforthemanagertocheck。蔬果课分类陈列图Depart