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1、UnitOneGlobalizationLead-inTextA:TheEmpireStrikesBackTextB:DisneyThemeParkLead-inANormalDayMaybeyourcoatcouldhaveverywellbeenmadewithChinesecottonsewedbyThaihands,shippedacrossthePacificonaFrenchfreightercrewedbySpaniardstoShanghaiharbor.Thisinternationalexchangeisb
2、ecomingincreasinglypopular.Thereisagreateraccesstoforeigncultureintheformofmovies,music,food,clothing,andmore.Inshort,theworldhasmorechoices.Lead-inQuizTime!Lead-inAwarm-updiscussionontheprosandconsofglobalization.Lead-inMobilephoneshavesurpassedtheiroriginaluse.---
3、---Steve·Jobs(February24,1955–October5,2011)Globalizationchangesourwaysofcommunication.Costsoftelephonecallsaswellastravelhavefallen.Communicationischeaperandeasier.Globalizationchangesourwaysofthinking.Globalcompetitionencouragescreativityandinnovationandkeepsprice
4、sforcommodities/servicesincheck.Lead-inKeep..incheck使..受抑制、约束Lead-inGlobalizationchangesouremployment.Outsourcing,whileitprovidesjobstoapopulationinonecountry,takesawaythosejobsfromanothercountry,leavingmanypersonswithoutopportunities.Lead-inGlobalizationbringstrade
5、conflicts.Lead-inCulturalIdentityWithdifferentculturesaroundtheworldbeginningtointeract,ourculturalidentityischangedgraduallythroughglobalization.Lead-inprosandconsconvenienceworkingtogethertowardscommongoalsunemploymentpollutionanddiseasesProsConsDoesglobalizationb
6、ringmorebenefitsorharmstoourworld?TextATheEmpireStrikesBackStructuralAnalysisPara.MainTopicsPara.1-3TakingIBMasanexampletogiveanoverviewofthepastandpresentofbigmultinationals.Para.4-7Thebenefitsbigmultinationalsobtainintheprocessofglobalization.Para.8-14Theadvantage
7、senjoyedbybigmultinationalsovertheirlocalrivalsandtheexistingproblemsonbothparts.PartIQuestionsaboutPartIQ1.Whatisthemainideaofpartone(Para.1-3)?Inpartone,theauthortalksaboutthehistoryofdevelopmentofmultinationalcompaniesandthenintroducestheirlatestmovement,whichist
8、oexpandrapidly,especiallyinthoseemergingmarkets.PartIQuestionsaboutPartIQ2.Whenpeopletalkingaboutemergingmarket,whatarethecountriesorregio
