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1、WhenSteveJobswalkedontothestageatSanFrancisco’sYerbaBuenaCenterinJanuary,itcappedthemostremarkablecomebackinmodernbusinesshistory.今年1月，史蒂夫•乔布斯(SteveJobs)走上旧金山芳草地艺术中心(YerbaBuenaCenter)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。Itwasn’tsimplyamatteroftheillnessthathad
2、sidelinedhimforhalftheyearbefore,leavinghimseverelyemaciatedandeventuallyrequiringalivertransplant.Littlemorethanadecadeearlier,bothMrJobs’careerandApple,thecompanyhehadco-founded,werewidelyconsideredwashedup,theirrelevancetothefutureoftechnologywritten
3、offbothinSiliconValleyandonWallStreet.这不仅仅关乎半年前迫使他退居幕后的疾病。病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。硅谷和华尔街都断定，它们已经与科技的未来无缘。Bythestartofthisyear,however,thereboundwascomplete.ThelevelofanticipationwhippedupinadvanceoftheJan
4、uaryeventwasunusualevenbyMrJobs’own,impressivestandards.然而，到了今年初，苹果已然重生。在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。Criticsoftentalkdisparaginglyofthe“realitydistortionfield”generatedbytheAppleboss:hisabilitytoconvinceonlookersthattechnologiesthatwou
5、ldseemunformedinotherhandshavereachedapeakofperfectionatApple.Generatingthissuspensionofdisbeliefisessentialtostirringupdemandforgadgetsmostconsumershadnoideatheyneeded,andisanartformofwhichMrJobshaslongbeentheacknowledgedmaster.批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲
6、场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。SpeculationhadbeenbuildinginthetechworldformonthsaboutwhatwasrumouredtobeApple’slatestground-breakingproduct.Atouch-screencomputerwithoutakeyboard,i
7、tmightevenrivaltheimpactoftheiPod,introducedin2001,andtheiPhone,in2007.Intheevent,theiPadthatMrJobscarriedontothestagewithhimthatdaydidnotdisappoint.在iPad发布之前的数月内，科技界对苹果这款最新的突破性产品猜测纷纷。据传它是没有键盘的触摸屏电脑，甚至可以媲美2001年的iPod和2007年的iPhone带来的影响。在1月份的发布会上，乔布斯带上台的iP
8、ad没有让人们失望。ArebuttalofF.ScottFitzgerald’smuch-quotedaphorismthattherearenosecondactsinAmericanlifedoesnotcome对于F•斯科特•菲茨杰拉德(F.ScottFitzgerald)广为流传的名言（美国人的生命moredecisivelythanthis.WhenStevenPaulJobsfirsthittheheadlines,hewasyoungere
