《现代物流专业英语》-易牧农-电子教案 (英文版)chapter 1(ppt 29).ppt

《《现代物流专业英语》-易牧农-电子教案 (英文版)chapter 1(ppt 29).ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、现代物流专业英语易牧农等编著21世纪电子商务与现代物流管理系列教材佟勇臣主骗ISBN7-5084-3846-9WhatIsLogisticsTheLogisticsofBusinessIsBigandImportantTheWorkofLogisticsLogisticalOperationsChapter1AnIntroductiontoLogisticsKeypoints:logistics;demand;competitiveadvantageDifficultpoints:logisticsRequirementsBytheendofthis

2、lesson,youshouldbeabletounderstandthedefinitionoflogistics.understandthehistoryoflogistics.1.1WhatIsLogisticsLogisticsistheprocessofstrategicallymanagingtheprocurement,movementandstorageofmaterials,partsandfinishedinventory(andtherelatedinformationflows)throughtheorganizationan

3、ditsmarketingchannelsinsuchawaythatcurrentandfutureprofitabilityaremaximizedthroughthecost-effectivefulfillmentoforders.WhatIsLogisticsAsaprecursortotheGulfWarithadbeennecessaryfortheUnitedStatesanditsalliestomovehugeamountsofmaterialgreatdistancesinwhatwerethoughttobeimpossibl

4、yshorttime-frames.SentenceExplanations作为海湾战争的准备，美国和其同盟者在被认为不可能的时间内，必须超远距离地运输大量军需品。2.HoweverwhiletheGeneralsandFieldMarshalsfromtheearliesttimeshaveunderstoodthecriticalroleoflogistics,strangelyitisonlyintherecentpastthatbusinessorganizationshavecometorecognizethevitalimpactthat

5、logisticsmanagementcanhaveintheachievementofcompetitiveadvantage.SentenceExplanations尽管将军和陆军元帅很早就认识到了后勤的关键作用，令人奇怪的是企业在不久之前才刚刚认识到物流管理在构筑竞争优势方面的重要作用。3.Failuretoco-ordinateanyoneoftheseactivitieswithitgroup-fellowsandalsowiththoseintheothergroup,orundueemphasisoroutlay-putuponanyo

6、neoftheseactivities,iscertaintoupsettheequilibriumofforceswhichmeansefficientdistribution.SentenceExplanations如果与活动中任何一个部分以及其它部分不能相互协调，或者不恰当地重点强调整体活动中的任何一个部分，肯定会打乱有效率分销的均势因素。Whatisthelogistics?2.Howdoyoucomprehendthesentence“‘logistics’encompassesmuchmorethanjustthetransportati

7、onandwarehouse?”Questions1.2TheLogisticsofBusinessIsBigandImportantKeypoints:supplychain;competitiveadvantageDifficultpoints:competitiveadvantageRequirements：Bytheendofthislesson,youshouldbeabletounderstandtheimportanceofthelogisticstofirms.describetherelationshipbetweenlogisti

8、csandfirms.Logisticsaddsvaluetothesupplychainprocesswh