现代物流专业英语教学课件易牧农chapter 3.ppt

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1、TheMissionofLogisticsManagementHowIsLogisticStrategyFitAchievedChapter3LogisticalStrategyKeypoints:logisticsmanagementprocess;missionoflogisticsmanagementDifficultpoints:FMS;MRPRequirements:Bytheendofthislesson,youshouldbeabletounderstandthemissionoflogisticsmanagement.describelogisticsmanagement

2、process.3.1TheMissionofLogisticsManagementTheMissionofLogisticsManagementSupplierOperationsProcurementDistributionCustomersFIGURE3.1.1LogisticsmanagementprocessManufacturingprioritiesandobjectiveshavetypicallybeenfocusedonoperatingefficiency,achievedthroughlongproductionruns,minimizedset-upsandch

3、ange-oversandproductstandardization.SentenceExplanations传统上，在生产中优先考虑的因素和目标通常聚焦于运营效率上，通过长时间的生产管理，建立、调节和产品标准化能够使它们达到最小化，企业便能够提高运营效率。2.Ontheotherhandmarketinghassoughttoachievecompetitiveadvantagethroughvarietyhighservicelevelsandfrequentproductchanges.SentenceExplanations另一方面，营销必须通过努力提高服务水平和频繁地进行产品

4、改变方能取得竞争优势。3.Theinternecinedisputesbetweenthe'barons'ofproductionandmarketinganclearlycounter-productivetotheachievementofoverallcorporategoals.SentenceExplanations在生产和营销哪个更加重要的争论中，二者的冲突必然会导致与公司总目标相反的结果。4.Notonlyisthecostofpurchasedmaterialsandsuppliesasignificantpartoftotalcostsinmostorganizatio

5、ns,butthereisamajoropportunityforleveragingthecapabilitiesandcompetenciesofsuppliersthroughcloserintegrationofthebuyers'andthesuppliers'logisticsprocesses.SentenceExplanations在大多数企业中，采购问题不仅决定着购买原材料的成本，它是企业总成本的重要组成部分，更重要的是通过采购者和供应商在物流过程中更密切的整合，能够获得提高竞争优势的机会和调控供应商的能力。5.Itisfundamentallyaplanningcon

6、ceptthatseekstocreateaframeworkthroughwhichtheneedsofthemarketplacecanbetranslatedintoamanufacturingstrategyandplan,whichinturnlinksintoastrategyandplanforprocurement.SentenceExplanations它基本上属于计划观念，主要是寻求建立一种框架，通过该框架的运营能够把市场需要转化为生产战略和计划，接着与公司的采购战略和计划相对接。Whatislogisticsmanagementprocess?Whatisthede

7、finitionoflogisticsmanagement?3.Discusstheintegratedlogisticsmanagement.Questions3.2HowIsLogisticStrategiesFitAchievedKeypoints:strategicfit;responsivesupplychain;efficientsupplychainDifficultpoints:achievingstrategicf