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1、本科毕业论文外文文献及译文文献、资料题目：Analysisof WeChat onInternet文献、资料来源：September20-21,2012,Nanchang,China文献、资料发表（出版）日期：2012院（部）：商学院专业：市场营销班级：营销112姓名：张春婷学号：2011091468指导教师：孙博翻译日期：2015.06.14山东建筑大学毕业论文外文文献及译文外文文献： Analysisof WeChat onInternetITIShardtomakemoneypeddlingsocialmediaanywhere.Durin
2、gtheirfirstfewyearsinbusiness,FacebookandTwitterlostpotsofmoney.YetsomehowTencent,aninnovativeChinesefirmthatIreleasedtheWeChatappin2011,seemstohavecrackedthecode.AliciaYapofBarclays,aninvestmentbank,forecaststhatWeChatwillearnsome6.8billionyuan($1.1billion)thisyearand9.6bill
3、ionyuannextyear.Thereasonsforoptimismincludecleverintegrationoftheappwithothermoney-makingservicesandspectaculargrowthinusersathomeand,unusuallyforaChineseapp.WeChatmarketingistheenterpriseinnovationofmarketingmode,flexiblemarketingformsandhugeusergroup,asanewcommunicationpla
4、tform,willWeChatoutbreakofunlimitedpotential,allwalksoflifecanbethroughWeChatmarketingpromoteenterprise'sbrandvalueandprofitability.WiththecontinuousdevelopmentofWeChat,itsfunctionismoreandmorepowerful,WeChatmarketingwayofusewillbemorerich.Ageinprogress,inthedevelopmentofscie
5、nceandtechnology,onlyknowtheenterpriseofkeepingpacewithTheTimes,inthenextWeChatmarketingtoearnaplaceinthewar.WeChatisamobileinstanttextandvoicemessagingcommunicationserviceandhasbecomeanimportantsocialmediaplatforminChina.Theobjectivesofthisarticlearetoexaminetheeffectsofpsyc
6、hologicalmotivations(entertainment,sociality,andinformation)andtrustonWeChatusers’attitudesandtoassesstheinfluenceofusers’attitudesandtheirtrustonpositiveword-of-mouth.ThisstudyrepresentsoneofthefewthatempiricallyinvestigatesWeChatusers’motives,attitudes,trust,andtheirassocia
7、tedbehavior.TheresearchmodelwastestedusingdatarandomlycollectedfromthedatabaseofSojump.Thenumbersofvalidobservationswere264.Structureequationmodelingwasemployedtoverifyandvalidatetheresearchmodel.Theoutcomesconfirmthepatheffectsshowingthat...entertainment,sociality,informatio
8、n,andtrustpositivelyinfluenceWeChatusers’attitudesandusers’trustandt
