世界酒店发展－品牌化之路.ppt

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1、世界酒店发展－品牌化之路如家酒店学院讲稿纲要酒店业一般知识国际酒店业简介中国酒店业简析经济型酒店酒店一般知识住宿业定义住宿业是指任何定期或暂时为旅游/旅行者提供住宿的行业称谓：宾馆、酒店、旅馆、饭店。Hotel，Motel，InnMotel：从“motorhotel”缩写而来，意思是“有停车场的宾馆(大约在1950s).今天我们一般是指有限服务的酒店(即酒店只提供有限的设施设备，并且不提供餐饮服务)住宿业分类按档次分类豪华酒店（DeluxeHotel）5星，1000元以上高档酒店（UpscaleHotel

2、）4-5星－，400-800元中档酒店（Mid-SaleHotel）3星，200－400元低档酒店（Low-ScaleHotel）1-2星，100-200元社会旅舍和招待所(BudgetHotel)100元下，有些卖床位住宿业分类按消费类型分类商务酒店旅游型酒店度假型酒店会议酒店酒店公寓住宿业分类中国政府星评：1－5星住宿业分类美国AAA钻石评级OneDiamond:Theseestablishmentstypicallyappealtothebudget-mindedtraveler.Theyprovi

3、deessential,no-frillsaccommodations.Theymeetthebasicrequirementspertainingtocomfort,cleanliness,andhospitality.TwoDiamond:Theseestablishmentsappealtothetravelerseekingmorethanthebasicaccommodations.Therearemodestenhancementstotheoverallphysicalattributes,

4、designelements,andamenitiesofthefacilitytypicallyatamoderateprice.ThreeDiamond:Theseestablishmentsappealtothetravelerwithcomprehensiveneeds.Propertiesaremultifacetedwithadistinguishedstyle,includingmarkedupgradesinthequalityofphysicalattributes,amenities,

5、andlevelofcomfortprovided.FourDiamond:Theseestablishmentsareupscaleinallareas.Accommodationsareprogressivelymorerefinedandstylish.Thephysicalattributesreflectanobviousenhancedlevelofqualitythroughout.Thefundamentalhallmarksatthislevelincludeanextensivearr

6、ayofamenitiescombinedwithahighdegreeofhospitality,service,andattentiontodetail.FiveDiamond:Theseestablishmentsreflectthecharacteristicsoftheultimateinluxuryandsophistication.Accommodationsarefirstclass.Thephysicalattributesareextraordinaryineverymanner.Th

7、efundamentalhallmarksatthislevelaretometiculouslyserveandexceedallguestexpectationswhilemaintaininganimpeccablestandardofexcellence.Manypersonalizedservicesandamenitiesenhanceanunmatchedlevelofcomfort.美国MobilTravelGuide星评TheMobilFive-StarAwardindicatestha

8、tapropertyisoneoftheverybestinthecountryandconsistentlyprovidesgraciousandcourteousservice,superlativequalityinitsfacility,andauniqueambiancethatisallitsown.ThehotelsandrestaurantsattheFive-Starlevelareconsistentlya