大数据赋能智慧运营 黄崇杰.ppt

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1、大数据赋能智慧运营CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG每尔电器集团大数据技术总监黄祟杰议程•大数据现状•智慧运营的一些应用CGITCGIT•CG以ITC用G户ITC为GI中TC心GIT的C运GIT营CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG•数据规律与洞察•物流端的应用•数据服务一数据产品化CGITCGITCGITCGITCGITCGITCGITC大GITCG数ITCGI

2、据TCGIT现CGITC状GITCGITCGITCGITCGITCGITCGITCGITCG30亿CGITCGI全TC球GIT互C联GIT网CG用IT户CGITCGITCGITCGI每TC天GIT上C网GIT时CG长ITCGITCGITCG每ITC秒G信ITC息GI绕TC地GIT球C圈GIT数CGITCG3小时5圈无处不在的大数据移动GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG社交位置传感器CGITCGITCGITCGITCGITCGITCGITC大数据，无时无刻都在发生CGITCGITCGITCGI

3、TCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG大数据，大机遇预测自动化体验最优化CGITCGITCGITCGITCGITCGITCGITC数G据IT资C产G化ITCGITCGITCG业IT务CG显I现TC化GITCGITCGITCGITCGITCGITCGITCG智慧运营流程业务问题业务知识数据处理（大数据技术）dataCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGI

4、TCG数据科学／业务分析methodology数据产品insight业务操作／用户体验actionCGITCGITCGITCGITCGIT智CGITC慧GITC运GITCG营ITCGI的TCGIT一CGITC些GITC应GITCG用ITCGITCGITCGITCGITCGITCG企业智慧运营的几个纬度度呈一LCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG个性化全程可视数据服务以用户为中心的运营获取用户获取收入提高活跃CGITCGITCGITCGI

5、TCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG提升留存自传播顾客留存CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG度量一切一小时规律16%14%12%CGITCGIT1C0%GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG8%6%4%2%0%12345678910

6、1112131415161718192021222324度呈一L一季节性CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG度呈一L一区域性CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG物流的应用人车路库店.!;CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGI

7、TCGITCGITCGITCGITCG用户工厂配送CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG运输揽货仓TCRDC运输运输线下专卖店HUB前置线上销售订单驱动→拉动式补货数据驱动多渠道库存共享CGITCGITCGITCGITCGITCGITCGITC数GITCG据ITCGI产TCGIT品CGITC化GITCGITCGITCGITCGITCGITCGITCGITCG数据产品设计原则CGITCGITCGITCGITC有G反ITC馈GITCGITCG

8、ITC有想法有行动有数据