成本压力下RNG公司供应商管理优化研究.pdf

《成本压力下RNG公司供应商管理优化研究.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、ACKNOWLEDGEMENTSTherearemanypeopleIwouldliketothankwhohelpedmethroughoutthisstageofstudy.Firstandforemost,IwouldliketoexpressmydeepestsenseofgratitudetomysupervisorProfessorFUQiuFangatGuangdongUniversityofForeignStudies(GDUFS),whoofferedhiscontinuousadvice

2、andencouragementthroughallthestagesofwritingthisthesis.Ithankhimforthesystematicinspiringguidanceandgreateffortheputtotrainmethethesisstructure,logicandsmalldetailsevenduringhistighttimeschedule.SpeciallyIthankalltheteacherswhoprovidedprofessionalknowledge

3、andexperienceduringthestagesofmyMBAstudy,SuchasZHANGYong,JIANGYong,GUOGuiHang,ZHANGWuBao,etc.BesidesthankstoMr.HanspeterSchlegelandMr.YasuiYoshihikoatRNGcompanywhocaredmycareerdevelopmentandalwaysencouragedmeonMBAprogram.Lastbutnotleast,Iwouldliketothankmy

4、familypeople,whoofferedmesufficientsupporttofinishthisstudy.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhogavemetheirhelpandtimeinhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.ABSTRACTAlongwiththerapidChinaeconomicdevelopment

5、andgradualincreaseofChineseresident‘sincome,theconsumptionofcarhassurgedyearbyyear.GlobaltopcarmakersandautomotivepartscompanieshaveacceleratedtosetupbranchfactoryinChinainordertocapturetheincreasingpotentialofChinaautomarket.Aswellaslocalautomakershavecau

6、ghtupfast,whichformsharpcompetitioninChinaautomotivemarket.Pricedownbecamethemostimportantwaytocapturethemarketshare.Theprofitmarginofautomotiveindustryhasbeendecreasedcontinuouslyduetothefiercecompetitionamongthecarmakers.Thecarmakersanditssuppliershaveto

7、enhancecostcontrolmanagementandreducecostactivelysothattheycansurviveunderthegrimcompetition.AsoneofTier1interiorsupplierofthreetopJapanesecarmakersinSoutheastChina,RNGCompanyhasbeenfacingwiththefiercecompetitionfromJapaneseinteriorcompaniesandlocalinterio

8、rcompanies.Aswellasthesound-proofpartswhichareRNGCompany‘smainproducthavebeenconfrontedwithintensecostcompetitionduetoitsattributionasnon-corecarparts.ThisarticleistoadoptRNGcompany‘ssuppliermanagementasacase