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1、AbstractInformationindustryisanimportantpartofthemoderneconomy.ITcompaniesprovidetechnicalsupportformodernenterprises.Theyhelptobuildenterprisework-flowsandcriticalbusinessinformationservices.SmallITcompaniesprovidedailyoperationforotherones,whichhavebecomethemainoperatingcontentofthem.Alotofsma
2、llandmicroenterprisesdonotpreparebusinessplan,inordertoeffectivelyimplementthebusinessstrategy,itisnecessarytoexplorethecharacteristicsandadaptabilityofsmallandmicroenterprisedevelopmentstrategiesfromtheperspectiveofstrategicmanagementpractices,andthepreparationandexecutionofbusinessplans.Itisan
3、importantguaranteefortheimplementationofcorporatestrategy.Inthispaper,service-orientedsmallandmicroITenterpriseistheresearchobject.Thispapertriestostudytheenterprises’corporatestrategyandbusinessplan,makingadetailedanalysis,businessstrategy,andplanforaspecifictypeofservice-orientedsmallandmicroe
4、nterprises,takingWasanexample.Inthispaper,applyinginvestigationanalysis,empiricalanalysisandothermethodstoanalyzethepracticeofabstractstatusquoofsmallandmicroITservicecompanies.ASpercorporatestrategydevelopment,weusetheclassicstrategicmanagementtoolssuchasPESTanalysis,SWOTanalysis,five-forcemode
5、ltoanalyzeitsinternalandexternalenvironmenttomatchthebusinessoneinordertodevelopbusinessstrategy.Intermsofthebusinessplan,weuseADPmodel,fromtheconsumer'sattitude(A),channel/terminalfactor(D),thepricefactor(P)inthosethreeareastoconductresearchanddevelopinordertoimprovethethreeelementsoftheannualb
6、usinessplan.WiththehelpofinternalandexternalresearchandanalysisofADPthreeelements,companiescangetafullrangeofmanagementinformationfromthebusinessenvironment,providingdatasupportforthedevelopmentofmeasurablecorporatestrategy,businesspolicyandplan.Inthispaper,averycomprehensivesurveytakingWcompany
7、asanexamplewillbeconductedfromanalyzingcorporatestrategiesanddrawingannualbusinessplans.ThroughtheinvestigationandanalysiswithWcompanyandcorporatestrategyandbusinessplan,weproposekeypointsforsmallandmicroITenterprisedevelopm
