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1、AbstractAbstractTwenty-firstCentury,China'sconstructionenterprisesusheredinanunprecedentedhistoricaldevelopmentopportunity.Correspondingwiththeopportunity,intheconstructionindustryisfullofallkindsoffiercechallengeandcompetition,theslowdowninconstructionmark
2、et,excessivegrowthofconstructionenterprises,constructionmarketappeareddemandexceedssupply.Thestate-ownedconstructionenterprises,duetotheoldenterpriseconcept,theenterpriseburdenistooheavy,leadingtotheshareofthemarketshareoftheyearbyyear.Howtoopenupthemarket,
3、howtoimprovetheabilityofmarketdevelopment,especiallyhowtoimprovethemarketdevelopmentabilityofthestate-ownedconstructionenterprisesisacommonproblemthatmustbefacedinthepresent.Howtooccupyacertainshareintheexistingbasisoftheenterprise,andopenupthemarketinthene
4、wfield,themarketshare,whichistheproblemthateverybuildingconstructionenterprisemustface.Inordertosolvethisproblem,weshouldfirstunderstandtheimportanceofresources,developthemarketdevelopmentplanofthecoreresources,andexpandtherelevanttheoreticalsystem.Secondly
5、,accordingtotheconstructionindustryinourcountrymarketandthestatusquo,todevelopplanstopromotetheconstructionofstate-ownedconstructionenterprisestoenhancetheabilitytoexpandthemarket.Basedonthis,thispaperbasedonthetheoryofknowledge,combinedwiththeirownworkprac
6、tice,thestate-ownedconstructionenterprisesinthedevelopmentprocessofacomprehensivestudyandanalysis.Theimportanceofimprovingthemarketdevelopmentabilityfortheconstructionenterprisesofthestate-ownedconstructionenterprisesisanalyzed,andthedevelopmentplanofthecor
7、emarketisdiscussed,andtherelevanttheoreticalsystemisenriched,andtheproblemsofSYcompanyareanalyzed.AccordingtoSYcompany'smarketdevelopmentstrategy,combinedwithmarketingtheory,economicsrelatedtheoryandcompetitiontheory,throughalotofresearch,summeduptheadvanta
8、gesanddisadvantagesofSYcompanyinthedevelopmentofthemarket,thedevelopmentstrategyandspecificIIIAbstractmeasuresandCountermeasuresofSYcompanytoenhancethemarketdevelopment,andputforwardthenextstepandworkp