面向客户价值的供应链绩效评价体系研究.pdf

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1、RESEARCHOFCUSTOMERVALUEORIENTEDSUPPLYCHAINPERFORMANCEEVALUATIONSYSTEMABSTRACTWiththetrendofinformationtechnologyglobalization,customervalueorientedsupplychainoptimizationhasarisentomeetcustomers’needseffectively.Customervaluestrategymakessupplychainmanagementmo

2、reaccurateandefficient.Applyingthesupplychainoperationreferencemodel，thisthesisanalyzedsupplychainmanagementsituationandorderdeliveryprocessofCompanyH.Inresponsetotheopportunitiesandchallengesfollowed,customervalueorientedsupplychainmanagementstrategyandcustome

3、rvalueorientedsupplychainperformanceevaluationsystemhasbeenproposed.Thethesisestablishedthekeycustomeridentificationmethodandmechanism,andrebuiltthecustomerorientedsupplychaindeliverymetricsaspilot.Themethodcanbeappliedtoanyequipmentmanufacturersinindustries，an

4、dalsocontributestoimprovecustomers’participationandsatisfactioninsupplychain.KEYWORDS:customervalue,supplychainperformanceevaluationsystem,keycustomers,deliverymetrics上海交通大学MBA学位论文面向客户价值的供应链绩效评价体系研究目录前言...........................................................

5、..............1第一章绪论.....................................................................21.1移动通讯设备行业面临的机遇和挑战............................................21.2背景问题描述................................................................31.2.1H公司的五力模型分析..................

6、....................................31.2.2H公司供应链绩效提升计划..................................................51.2.3H公司供应链绩效评价中存在的问题..........................................51.3本论文的研究内容............................................................7第二章国内外研究现状及综述.......

7、..............................................92.1相关理论概述................................................................92.1.1供应链管理................................................................92.1.2客户关系管理......................................................

8、.......102.2国内外研究现状.............................................................112.2.1客户价值理论.............................................................112.2.2供应链绩效评价.....