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1、2007年4月七星摩根广场Preparedfor:AgendaBeijingOverviewMacroEconomicConditionsPolicyChangesBeijingResidentialMarket北京高档租赁项目项目概况产品SWOT分析产品定位目标客户定位销售推广策略11.媒体推广策略BeijingSECTION1:BeijingOverviewTotalLandArea16,410.54sqkm/6,336sqmilesBeijingCityAdministrativeDistricts8InnerCityDist
2、ricts1,368sqkm/528sqmilesDongChengXiChengChongWenXuanWuChaoYangHaiDianFengTaiShiJingShan8DistrictsFurtherAfieldMenTouGouFangShanTongZhouShunYiChangPingDaXingPingGuHuaiRou2CountiesYanQingMiYunPingGuHuaiRouChangPingMenTouGouFangShanDaXingTongZhouMiYunCountyYanQingCountyI
3、nnerCityDistrictsShunYiZhongGuanCunHighTechZoneOlympicsCentreFinancialStreetCBDHaiDian,ShunYi,TongZhou,YiZhuangandShiJingShanDevelopmentZonesHaidianShunyiTongzhouYizhuangShijingshanBeijingCityUrbanPlanningMultiple(Specialized)CentresBeijingCityUrbanPlanning(2004-2020)N
4、orth-southintersectingatTianAnMenSquare2AxisEast-westalongChang’AnAve2DevelopmentBeltsEasternDevelopmentBelt(TongZhou,ShunYi,YiZhuang,HuaiRou,MiYunandPingGu)WesternDevelopmentBelt(DaXing,FangShan,ChangPing,YanQingandMenTouGou)Multiple(Specialized)CentresYanqingChangpin
5、gShaheMentougouYangfangFangshanDaxingHuairouMiyunShunyiPingguTongzhouYongleYizhuangExistingandFutureSubwayLinesataGlanceLineLength(km)Line131Line223CityRail41BatongLine19Line527.5Olympicsub-line5.9Line10(PhI)24.6AirportExpressRail27.3Line428.6Line10(PhII)6Line917.3Yizh
6、uangSub-line24.5BeijingCitySubwaySystemAtQ12007:345Line1runseastwestalongChang’AnAvenueCityRailconnectsWangJin,AsianGamesVillage,HaiDianandXiChengdistrictLine2,loopline.BatongLine,fromtheeastendofLine1toTongzhou.2Line10connectsZhongGuanCun,LufthansaandCBDOlympicssub-li
7、neconnectstoLine10Olympics2008:23454newlines–5,8,10andAirportExpressRailBeijingCitySubwaySystemLine5runsnorth-southbetweenNorth5thRingRdandSouth3rdRingRdAirportExpressRailinterchangesatDongZhiMen(Line2)Beijing-TianjinHighSpeedRailwayAfter2008:2345BeijingCitySubwaySyste
8、mLine10(PhaseII)Line4connectsZhongGuanCun,XichengandFengtaiDistrict.Line9connectsLine4andthesouthwestareaYizhuangsub-
