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1、AbstractAbstractInourcountry,product-harmcrisishasbecameawordthatknownbyusall.Onebyone,theharmfulproductionswereexposed,andsodidthecompaniesthathadproducedthem.Theconsumer'sheartswerebroken.Youngparentsnowdarenottobuythedomesticmilkpowder.However,there'selsethingspeo
2、plecandobuttosufferthissituation.Obviously,itwillbringgreatconflictandinfluencetodomesticcompanies,andeventoourwholesociety.Butlet'sseethesecompaniesthathavebeenexplodedtohaveproductharmcrisis.Someofthempassedthiscrisissafelybytakingsomeeffectivemovewhilesomeofothers
3、wentbankruptbecauseofdoingsomethingwrongandgotthingsevenworseandlosttheirreputation.Whydoesithavesuchbigdifference?Accordingtootherstudies,thisresearchbelievethatproductharmcrisishastwokinds:onpurposeandbyfault.Feelingsreactionaboutithastwoparts:angryandhelpless.Type
4、sofremedyconsistthreeparts:information,feelingsandmaking-things-up.Usingtheexperimenttoshowthedifferentinfluencetothedifferenttypesofconsumers.UsingthesoftwareSPSS19.0tocollectthedataontheexperimentandtoanalysisit.Andthefinalconclusionprovesthatwhentypeofonpurposepro
5、ductharmcrisishappens,themoreangrytheconsumersare,themoredemandstheywillneedforremedyofinformation.Themorehelplesstheconsumersare,themoretypesoffeelingsremedytheywillneed.Becausethepopulace'scultivationofournationstillneedstopromote,sonomatterwhichtypesofconsumershas
6、somedemandsabouttheremedyofmaking-upandatthesametimeitprovedtheeffectbetweenconsumersandtypesofremedy.Besides,thisresearchalsoprovedbyusingexperimentthatbrandpromisehasaneffectofregulation.Whencrisishappenscausedbythecompanies,peopleusuallyfeelangry,butnotthatmuchbec
7、auseoftheregulationoffeelingpromise.Comparedwithfeelingpromise,accountingpromisewouldnotbringthiseffect.Whenthecrisisisoutofcompaniescontrol,comparedwithfeelingpromise,accountingpromisewouldbringmorehelplesstoconsumers.Thisisthefirsttimetheresearchclassifiesthecrisis
8、fromthepointofsubjectivity,apartitintotypesofonpurposeandbyfault,hasapracticalsignificance.Anditfinallyprovedthatithasamanagementin
