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1、ABSTRACTABSTRACTWiththeaccessiontotheWTOandChinesesignedthe"FrameworkConventionontobaccocontrol"andthecurrentdomesticslowdownineconomicgrowth,acomprehensivebanontobaccoadvertising,smokinginpublicplaces,theprovisionsofthecentraleightandotherfactors,thedevelopm
2、entofthetobaccoindustryinthecontinueddeteriorationoftheenvironment,morestringenttobaccocontrolenvironmentanddevelopmentisbecomingmoreandmoreseriousasthenewnormalChinathedevelopmentofthetobacco.Thetobaccoindustrycurrentdevelopmentsituationcomparedwiththepastte
3、nyearshaschangedturntheworldupsidedownchanges,thecigarettemarketdemandhasbeenfromthepasttothesaturatedunsaturatedstatequickly,orevennegativegrowth.Themarketcompetitionhasbeenfromthepast"growthexpansion"intothecurrent"extrusiontypecompetition",from"commondevel
4、opment"to"shift".Thesurvivalanddevelopmentofthecigaretteindustrialenterpriseisweakinsuchasurvivalofthefittestcompetitionplatformandcigarettebrandwillfaceamajortest.Thebrutalcompetitionwillacceleratetheintegrationofthecigarettebrand,whowillwinorAnewforcesudden
5、lyrises.incompetition,itmustbeinnovativeandmakesnapreformsinthecigarettebrandconstructionandmarketingstrategyetc..Thispaperusestherelevanttheoriesofmarketing,brandmanagement,precisionmarketing,usingtheSWOTanalysismethod,carriesontheanalysisandtheresearchonthe
6、currentmarketsituationandcompetitivesituationofGTobaccoIndustrialCompanyLimited,fromstrengtheningbusinesscooperation,strengthencustomerrelationshipmanagement,strengthentheconstructionofthenewterminal,cultivationanddevelopment,theimplementationofprecisionmarke
7、ting,organizationconstructionstrategyof"J"brandcigarettesinthespecificideasofthemarketingstrategyinGanzhou,soastorealizethe"J"brandinGanzhoumarketAnewforcesuddenlyrises.andleapforwarddevelopment,andtheGanzhoumarkettocreate"J"brandintheprovinceandthemodelofthe
8、market,atthesametime,alsohopetomakesomethefeasibilityofthispapercangivereferencetothecigarettemarketsituationsimilartoindustrialenterprisesintheregionalmarketmarketingstrategy.KeyWords:Gt
