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1、ABSTRACTABSTRACTWiththeaccessiontotheWTOandChinesesignedthe"FrameworkConventionontobaccocontrol"andthecurrentdomesticslowdownineconomicgrowth,acomprehensivebanontobaccoadvertising,smokinginpublicplaces,theprovisionsofthecentraleightandotherfactors,thedevelopmentofthetob
2、accoindustryinthecontinueddeteriorationoftheenvironment,morestringenttobaccocontrolenvironmentanddevelopmentisbecomingmoreandmoreseriousasthenewnormalChinathedevelopmentofthetobacco.Thetobaccoindustrycurrentdevelopmentsituationcomparedwiththepasttenyearshaschangedturnth
3、eworldupsidedownchanges,thecigarettemarketdemandhasbeenfromthepasttothesaturatedunsaturatedstatequickly,orevennegativegrowth.Themarketcompetitionhasbeenfromthepast"growthexpansion"intothecurrent"extrusiontypecompetition",from"commondevelopment"to"shift".Thesurvivalandde
4、velopmentofthecigaretteindustrialenterpriseisweakinsuchasurvivalofthefittestcompetitionplatformandcigarettebrandwillfaceamajortest.Thebrutalcompetitionwillacceleratetheintegrationofthecigarettebrand,whowillwinorAnewforcesuddenlyrises.incompetition,itmustbeinnovativeandm
5、akesnapreformsinthecigarettebrandconstructionandmarketingstrategyetc..Thispaperusestherelevanttheoriesofmarketing,brandmanagement,precisionmarketing,usingtheSWOTanalysismethod,carriesontheanalysisandtheresearchonthecurrentmarketsituationandcompetitivesituationofGTobacco
6、IndustrialCompanyLimited,fromstrengtheningbusinesscooperation,strengthencustomerrelationshipmanagement,strengthentheconstructionofthenewterminal,cultivationanddevelopment,theimplementationofprecisionmarketing,organizationconstructionstrategyof"J"brandcigarettesinthespec
7、ificideasofthemarketingstrategyinGanzhou,soastorealizethe"J"brandinGanzhoumarketAnewforcesuddenlyrises.andleapforwarddevelopment,andtheGanzhoumarkettocreate"J"brandintheprovinceandthemodelofthemarket,atthesametime,alsohopetomakesomethefeasibilityofthispapercangiverefere
8、ncetothecigarettemarketsituationsimilartoindustrialenterprisesintheregionalmarketmarketingstrategy.KeyWords:Gt
