【华为】商业模式创新加速移动视频变现（英文版）.pdf

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1、MbleVieRprBusinessModelsInnovationDrivesMobileVideoMonetizationResearchMethodology:Huaweianditsrelatedpartnersconductregularobservationsonmarketmaturityanddriversformobilevideocontents.Theseobservationsaimtosupportthestrategymakingandexternalmarketcommunica

2、tionofthemobilevideoindustry.Alldatainthisreportcomesfromhistoricalrecordsandfutureprojections,andisverifiedagainstinternaldatafromHuawei.UserdataiscollectedanonymouslybeforetransferredtoHuaweiengineers.MainsourcesofdataincludeStrategyAnalytics(onmacroeconomics,tr

3、affictrend,andbusinessmodel),HuaweimLAB(onconsumerbehaviorsurvey,serviceandterminalbehavior,userexperienceresearch,andactualnetworkcapability),aswellasotherpublicthird-partymaterials.HuaweiMBBengineersarequalifiedwithlong-termresearchexperiences.Theystrivetopresen

4、tthecurrentsituationofthedriversformobilevideosbothcomprehensivelyandimpartially.Theytrytoidentifythedevelopmenttrend,andpointoutlatentproblemsfacingtheindustry.Notethatdatainvolvedinthisanalyticalreportisboundtofactorsincludingtimeperiod,samplequantity,andlevelof

5、research.Allinformationprovidedisforreferenceonly.EuropeanMobileVideoPartnerwithForumEditionSeptember2016ExecutiveSummary02Europe’sMobileVideoMarket:The04UntappedOpportunitiesCaseStudies:BusinessModelsToMonetize08MobileVideo3.1USA–T-Mobile’sBingeOn083.2Korea–LGUpl

6、us133.3USA-Verizon’sgo90application163.4Europe-VodafoneandSky20Recommendations:GoingBeyondVanillaData22Plans1ExecutiveSummaryEurope’smobilenetworksareasreadyformobile•ItmayalsobearesultofoverlyrestrictiveregulatoryvideoasanyotherregionaccordingtoVideoMaturityconsi

7、derations,e.g.netneutralitypolicies.scorecard(Exhibit1).ThisreportprovidesEuropeanoperatorswithexamples•WesternEuropescoreswellacrosskeytechnologyofsuccessfulpromotionofmobilevideofromselecteddimensionsincludinghighsmartphonepenetration,operatorsindifferentpartsof

8、theworld.ThesecaseLTEcoverage,andWi-Fipenetration,whicharestudiescoverdifferentmodesofengagementbyoperators,essentialenablersformobilevideogrowth.rangin